@article{ART002611799},
author={Jeon young jin and KIM JONG MOO I},
title={Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={72},
pages={199-208},
doi={10.25111/jcd.2020.72.14}
TY - JOUR
AU - Jeon young jin
AU - KIM JONG MOO I
TI - Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-
JO - Journal of Communication Design
PY - 2020
VL - 72
IS - null
PB - CDAK Society of Communication Design
SP - 199
EP - 208
SN - 1976-1562
AB - This study implemented independent sample t-test in order to verify difference in viewer’s preference, purchase intent, intent of constant viewing, intent to recommend contents between Kitsch promotion video produced by Ministry of Oceans & Fisheries and general promotion video. After online questionnaire done from March 19 to April 2, 2020, 212 error-free copies were used for final analysis. According to analysis, first, Kitsch promotion video showed relatively high preference than general promotion video. Second, there is no difference in purchase intent between Kitsch promotion video & general promotion video. Third, with respect to intent of constant viewing, Kitsch promotion video showed relatively high preference than general promotion video. Finally, with respect to intent to recommend contents, Kitsch promotion video showed relatively high preference than general promotion video. Considering such result, although Kitsch promotion video can provide affirmative effect in forming image of public institution, it shows no difference in the aspect of creating profit with general promotion video. It is judged that the result of this study would help central government understanding viewer’s attitude when producing promotion video.
KW - Kitsch promotion video;Viewer’s Attitude;Ministry of Oceans & Fisheries
DO - 10.25111/jcd.2020.72.14
ER -
Jeon young jin and KIM JONG MOO I. (2020). Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-. Journal of Communication Design, 72, 199-208.
Jeon young jin and KIM JONG MOO I. 2020, "Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-", Journal of Communication Design, vol.72, pp.199-208. Available from: doi:10.25111/jcd.2020.72.14
Jeon young jin, KIM JONG MOO I "Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-" Journal of Communication Design 72 pp.199-208 (2020) : 199.
Jeon young jin, KIM JONG MOO I. Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-. 2020; 72 199-208. Available from: doi:10.25111/jcd.2020.72.14
Jeon young jin and KIM JONG MOO I. "Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-" Journal of Communication Design 72(2020) : 199-208.doi: 10.25111/jcd.2020.72.14
Jeon young jin; KIM JONG MOO I. Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-. Journal of Communication Design, 72, 199-208. doi: 10.25111/jcd.2020.72.14
Jeon young jin; KIM JONG MOO I. Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-. Journal of Communication Design. 2020; 72 199-208. doi: 10.25111/jcd.2020.72.14
Jeon young jin, KIM JONG MOO I. Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-. 2020; 72 199-208. Available from: doi:10.25111/jcd.2020.72.14
Jeon young jin and KIM JONG MOO I. "Analysis of Viewer’s Attitude on Promotion Video of Central Government's Reorganization -Comparison of Kitsch promotion video and general promotion video of Ministry of Oceans & Fisheries-" Journal of Communication Design 72(2020) : 199-208.doi: 10.25111/jcd.2020.72.14
