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Emoticon Design instance Analysis Using Visual perception of Gestalt

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 72(), pp.49-60
  • DOI : 10.25111/jcd.2020.72.04
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 10, 2020
  • Accepted : July 27, 2020
  • Published : July 31, 2020

LEE young heon 1 Kim Tai-wan 2

1부산대학교 대학원 디자인학과
2부산대학교

Accredited

ABSTRACT

This study suggests the direction of the emoticon design to be able to deliver efficiently the simple and transparent message through the analysis of emoticon design examples using the visual perception of Gestalt. It is used the Kakaotalk messenger emoticon and analyzed the selected Top 30 emoticons. After that, it is analyzed the emoticon that is applied the several laws of the visual perceptions of Gestalt. The emoticon is mainly observed the law of similarity and the law of familiarity of the visual perception of Gestalt and is very slightly observed the law of closure of them. The emoticon design elements are supportive element, character and text and it is observed them to play a role in amplifying the included emoticon. For the emoticons that are able to deliver the emoticons efficiently, the result through the visual perceptions of Gestalt will be come in handy forward as the more developed communication way.

Citation status

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