@article{ART002611767},
author={Yoon， Hong Gwon and kwon, hyeog in},
title={A case study on fishing service innovation in fishing village using service design process},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={72},
pages={111-126},
doi={10.25111/jcd.2020.72.08}
TY - JOUR
AU - Yoon， Hong Gwon
AU - kwon, hyeog in
TI - A case study on fishing service innovation in fishing village using service design process
JO - Journal of Communication Design
PY - 2020
VL - 72
IS - null
PB - CDAK Society of Communication Design
SP - 111
EP - 126
SN - 1976-1562
AB - The purpose of this study is to explore and propose a fishing village tourism service innovation plan based on consumer experience using service design process. This study conducted a case study on Hupo Port, a small fishing village in Ganghwa Island. In order to achieve the research objectives of this study, a service innovation plan was derived and proposed through problem discovery, problem definition, service development, and service process by using a representative service design method, 4D double diamond method. Hupo Port has a potential for service growth based on natural scenery, seafood, and tourist attractions, but there is a significant service gap. As a service attribute to make up the service gap and to innovate the service of Hupo Port, we derived parking and convenience facilities, sea views, and food service improvement and proposed improvement measures. This study is meaningful in that it proposes a small-scale fishing village and fishing port service innovation method using a service design method and a framework for this.
KW - Fishing Village Tourism;Service Innovation;Service Design
DO - 10.25111/jcd.2020.72.08
ER -
Yoon， Hong Gwon and kwon, hyeog in. (2020). A case study on fishing service innovation in fishing village using service design process. Journal of Communication Design, 72, 111-126.
Yoon， Hong Gwon and kwon, hyeog in. 2020, "A case study on fishing service innovation in fishing village using service design process", Journal of Communication Design, vol.72, pp.111-126. Available from: doi:10.25111/jcd.2020.72.08
Yoon， Hong Gwon, kwon, hyeog in "A case study on fishing service innovation in fishing village using service design process" Journal of Communication Design 72 pp.111-126 (2020) : 111.
Yoon， Hong Gwon, kwon, hyeog in. A case study on fishing service innovation in fishing village using service design process. 2020; 72 111-126. Available from: doi:10.25111/jcd.2020.72.08
Yoon， Hong Gwon and kwon, hyeog in. "A case study on fishing service innovation in fishing village using service design process" Journal of Communication Design 72(2020) : 111-126.doi: 10.25111/jcd.2020.72.08
Yoon， Hong Gwon; kwon, hyeog in. A case study on fishing service innovation in fishing village using service design process. Journal of Communication Design, 72, 111-126. doi: 10.25111/jcd.2020.72.08
Yoon， Hong Gwon; kwon, hyeog in. A case study on fishing service innovation in fishing village using service design process. Journal of Communication Design. 2020; 72 111-126. doi: 10.25111/jcd.2020.72.08
Yoon， Hong Gwon, kwon, hyeog in. A case study on fishing service innovation in fishing village using service design process. 2020; 72 111-126. Available from: doi:10.25111/jcd.2020.72.08
Yoon， Hong Gwon and kwon, hyeog in. "A case study on fishing service innovation in fishing village using service design process" Journal of Communication Design 72(2020) : 111-126.doi: 10.25111/jcd.2020.72.08
