@article{ART002611771},
author={Shin changyeop},
title={The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={72},
pages={129-140},
doi={10.25111/jcd.2020.72.09}
TY - JOUR
AU - Shin changyeop
TI - The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure
JO - Journal of Communication Design
PY - 2020
VL - 72
IS - null
PB - CDAK Society of Communication Design
SP - 129
EP - 140
SN - 1976-1562
AB - Recently, with the development of IT technology, new media contents using advanced technology are increasing. As well as video content that a recipient receives unilaterally, interactive content has emerged where the recipient can actively participate in the content and can interact with the content. In particular, by using a smartphone established as a personal media, humans can be interconnected with others, groups, contents, and digital devices anytime, anywhere. Recently, the use cases of Virtual Reality content are increasing as a strategy to communicate with customers in various fields such as games, architecture, and education.
In the academic world, research on new media's interactivity has been actively conducted, and most of the results show that interactive content such as Virtual Reality video has a positive effect compared to unilateral communication content. However, the interaction of new media content such as Virtual Reality has different effects depending on the user's cognitive characteristics and situational factors, so it needs to be carefully reviewed and analyzed. In this study, under the laboratory environment, we will investigate the moderation of the Personal Need for the Structure on the interaction effects of virtual reality images and the effects of uncertainty on unfamiliar environments.
KW - Virtual Reality;Interaction;Technology Acceptance Model;Personal Need for Structure
DO - 10.25111/jcd.2020.72.09
ER -
Shin changyeop. (2020). The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure. Journal of Communication Design, 72, 129-140.
Shin changyeop. 2020, "The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure", Journal of Communication Design, vol.72, pp.129-140. Available from: doi:10.25111/jcd.2020.72.09
Shin changyeop "The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure" Journal of Communication Design 72 pp.129-140 (2020) : 129.
Shin changyeop. The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure. 2020; 72 129-140. Available from: doi:10.25111/jcd.2020.72.09
Shin changyeop. "The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure" Journal of Communication Design 72(2020) : 129-140.doi: 10.25111/jcd.2020.72.09
Shin changyeop. The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure. Journal of Communication Design, 72, 129-140. doi: 10.25111/jcd.2020.72.09
Shin changyeop. The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure. Journal of Communication Design. 2020; 72 129-140. doi: 10.25111/jcd.2020.72.09
Shin changyeop. The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure. 2020; 72 129-140. Available from: doi:10.25111/jcd.2020.72.09
Shin changyeop. "The Effect of interactive factors of VR contents on technology acceptance and intention to use : Moderation effect of Need for Structure" Journal of Communication Design 72(2020) : 129-140.doi: 10.25111/jcd.2020.72.09
