@article{ART002611705},
author={KIM JONG MOO I},
title={AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={72},
pages={23-34},
doi={10.25111/jcd.2020.72.02}
TY - JOUR
AU - KIM JONG MOO I
TI - AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money
JO - Journal of Communication Design
PY - 2020
VL - 72
IS - null
PB - CDAK Society of Communication Design
SP - 23
EP - 34
SN - 1976-1562
AB - This dissertation analyzed the relation among YY Live online one-person song broadcast Creator attributes, viewing attitude(pleasure, curiosity, flow in viewing) & intention to pay cyber money. To this end, questions papers were distributed to those viewing song genre broadcast out of YY Live online one-person song broadcast for 12 days from December 3 to 14, 2018. Then, 319 sets of error free questions papers were used for analysis. According to analysis First, YY Live online one-person song broadcast Creator attributes are found to be ‘attraction factor’, ‘affinity factor’, ‘reliability factor’, ‘playfulness factor’ & ‘expertise factor’. Second, although attraction factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Third, although affinity factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Fourth, reliability factor of YY Live online one-person song broadcast Creator significantly influences both pleasure factor & curiosity factor, the viewing attitude of viewer. Fifth, although playfulness factor of YY Live online one-person song broadcast Creator significantly influences pleasure factor, the viewing attitude of viewer, it does not significantly influence curiosity factor. Sixth, expertise factor of YY Live online one-person song broadcast Creator significantly influences both pleasure factor & curiosity factor, the viewing attitude of viewer. Seventh, although attraction factor, reliability factor, playfulness factor of YY Live online one-person song broadcast Creator significantly influence viewing flow factor, they do not significantly influence affinity factor & expertise factor. Eighth, although curiosity factor, the viewing attitude of YY Live online one-person song broadcast viewer significantly influences viewing flow factor, it does not significantly influence pleasure factor. Ninth, although pleasure factor & curiosity factor, the viewing attitude of YY Live online one-person song broadcast viewer significantly influences factor of intention to pay cyber money, it does not significantly influence flow factor.
KW - YY Live;Online One-person song Broadcasting;Creator Attributes;Viewing Attitude;Flow;Payment Behavior
DO - 10.25111/jcd.2020.72.02
ER -
KIM JONG MOO I. (2020). AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money. Journal of Communication Design, 72, 23-34.
KIM JONG MOO I. 2020, "AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money", Journal of Communication Design, vol.72, pp.23-34. Available from: doi:10.25111/jcd.2020.72.02
KIM JONG MOO I "AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money" Journal of Communication Design 72 pp.23-34 (2020) : 23.
KIM JONG MOO I. AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money. 2020; 72 23-34. Available from: doi:10.25111/jcd.2020.72.02
KIM JONG MOO I. "AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money" Journal of Communication Design 72(2020) : 23-34.doi: 10.25111/jcd.2020.72.02
KIM JONG MOO I. AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money. Journal of Communication Design, 72, 23-34. doi: 10.25111/jcd.2020.72.02
KIM JONG MOO I. AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money. Journal of Communication Design. 2020; 72 23-34. doi: 10.25111/jcd.2020.72.02
KIM JONG MOO I. AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money. 2020; 72 23-34. Available from: doi:10.25111/jcd.2020.72.02
KIM JONG MOO I. "AInfluence that Attributes of YY Live Online One-person Song Broadcast Creator has on Viewing Attitude & Intention to Pay Cyber Money" Journal of Communication Design 72(2020) : 23-34.doi: 10.25111/jcd.2020.72.02
