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Change in the appreciator’s preference of emotional vocabulary depending on the difference in camera movement of drone photography -Focused on Dolly in/out, POI(ARC), Fly up-Tilt down, Panning-

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 71(), pp.133-144
  • DOI : 10.25111/jcd.2020.71.10
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 29, 2020
  • Accepted : April 27, 2020
  • Published : April 30, 2020

Lee Tae Kyung 1 KIM JONG MOO I 2

1가톨릭관동대학교
2단국대학교

Accredited

ABSTRACT

Video photography by using drone in the site of broadcast photography becomes prevalent in these days. Unlike former image shot on the ground, drone provides 3–dimensional image which has broad width of up/down movement and thus it is introduced by broadcast stations competitively. In this situation, it may be necessary to study how appreciators are affected by camera movement depending on drone flight orbit. Thus, this study analyzed by using Semantic Differential theory to investigate the change in human’s preference in emotional vocabulary depending on difference in camera movement of drone. For study, 5 pairs of representative emotional vocabulary & 4 images were produced, e,g., Dolly in/out, POI(ARC), Fly up-Tilt down, Panning shot by drone. Then, experiment was done with subjects composed 91 persons. According to analysis, first, image shot by ARC showed the most cubic preference of emotion and image shot by Panning showed the most plain preference of emotion. Second, image shot by Panning showed the most static preference of emotion and image shot by Fly up-Tilt down showed the most dynamic preference of emotion. Third, no statistically significant difference existed among 4 kinds of images with respect to affirmative-negative preference of emotion. Fourth, image shot by Fly up-Tilt down showed the most complex preference of emotion and image shot by Dolly in/out showed the simplest preference of emotion. Finally, image shot by ARCING showed the most comfortable preference of emotion and image shot by Fly up-Tilt down showed the most inconvenient preference of emotion. According to the result of this study, it is judged that appreciator’s preference of emotional vocabulary varies depending on the difference in camera movement of drone photography. The researcher wishes that the result of this study be used as basic data to understand appreciator’s preference of emotional vocabulary with respect to image shot by drone later.

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