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A Study on the Expression Method of Moving Poster Design - Comparative Analysis of Art Busan Moving Posters 2018 vs. 2019 -

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 71(), pp.239-248
  • DOI : 10.25111/jcd.2020.71.17
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : April 7, 2020
  • Accepted : April 27, 2020
  • Published : April 30, 2020

Kim Sung Jae 1

1신라대학교

Accredited

ABSTRACT

Today, due to the development of the digital environment, the emergence of a variety of new media has led to more interactive communication between message producers and receivers than ever before. Among them, the speed of its development is changing rapidly in various fields and genres of design and art, along with posters and advertisements. In particular, poster design is delivered to the receiver through various internet media (website, SNS, etc.) from the form of traditional print media. Therefore, this study is based on the case of moving posters produced in 2018 and 2019, which has been changed from the traditional printing poster of Art Busan, which has launched since 2012 and is developing for the new content platform. And in this study, the characteristics applied to the expression method of moving poster design and the effect of the moving poster were verified. As a result of the verification, the moving posters produced in 2018 were higher in the case of the attention to the moving posters, and the art Busan posters in 2019 were higher in the case of a favorable aspect. Finally, no brand difference was found between the two posters. Based on these findings, moving posters create a poster environment that enables interactive communication beyond the one-line communication from sender to receiver, discussing the creation of moving posters effective for new media platforms and suggesting practical implications for moving poster design.

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