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Analysis and Design Suggestions on Online Music Services by Age Groups

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 62(), pp.81-94
  • DOI : 10.25111/jcd.2018.62.07
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : November 1, 2017
  • Accepted : January 24, 2018

Sin, Min A 1 김은미 1 안민지 1 Jeon Jae Hee 2 Ray Jaeyung Yun 3

1홍익대학교 일반대학원 영상학과
2홍익대학교 시각디자인학과
3홍익대학교

Accredited

ABSTRACT

The study suggested music service with which each age group can be satisfied through improving music service that is focusing the twenties and securing potential users of the forties and the fifties. To this end, the study analyzed life style and use pattern for music service each age group and looked into needs for music service through in-depth interview. Suggestions for music service each age group to solve needs are as follows. Teenager as on-line communication gene- ration who are highly affected by idol fantom culture they like requires price deduction, and event and service to satisfy mind of fan. For the twenties as trend-sensitive generation who are affected by popular culture, it would be necessary to plan cultural event like party, play, concert etc. to reflect trend and to consider price deduction event connected to shopping and game. For the thirties as practical generation in pursuit of self-satisfaction, function to easily recommend music or genre they like should be enhanced. The forties as practical generation focusing on family and child nurturing require communication service with family like sharing music with family and event of special benefit etc. given when recommending music to friends. For the fifties who are highly affected by TV, they are familiar to image than music and put importance on communication, so it is required to improve access to use of music service and to provide community function by strengthening image contents in music service.

Citation status

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