@article{ART002312321},
author={Choi Seung-Hee},
title={Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={62},
pages={137-150},
doi={10.25111/jcd.2018.62.11}
TY - JOUR
AU - Choi Seung-Hee
TI - Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era
JO - Journal of Communication Design
PY - 2018
VL - 62
IS - null
PB - CDAK Society of Communication Design
SP - 137
EP - 150
SN - 1976-1562
AB - In this big data era, consumers evaluate whole corporate activities through active and quick decision-making in the course of information search and opinion suggestion via social networks. So, new communication contents are needed to convey information effectively to these consumers. This study, building on previous research, analyzed types of card news shared at internet and social media as well as cases of use for marketing. As a result, the study found there were plenty of types that enhanced reliability on the given content smoothly by using images and applying storytelling to diverse information. Along the way, there was much use of advertisement types directly exposing products, services or content providers as well as PR types exposing advertisement content in between the contents. This study expects that through these findings, usability of card news contents and need for measures to use are emphasized, and further provides theoretical and practical implications for corporate marketing communication activity.
KW - Big Data;Visual Communication;Card News Content
DO - 10.25111/jcd.2018.62.11
ER -
Choi Seung-Hee. (2018). Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era. Journal of Communication Design, 62, 137-150.
Choi Seung-Hee. 2018, "Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era", Journal of Communication Design, vol.62, pp.137-150. Available from: doi:10.25111/jcd.2018.62.11
Choi Seung-Hee "Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era" Journal of Communication Design 62 pp.137-150 (2018) : 137.
Choi Seung-Hee. Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era. 2018; 62 137-150. Available from: doi:10.25111/jcd.2018.62.11
Choi Seung-Hee. "Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era" Journal of Communication Design 62(2018) : 137-150.doi: 10.25111/jcd.2018.62.11
Choi Seung-Hee. Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era. Journal of Communication Design, 62, 137-150. doi: 10.25111/jcd.2018.62.11
Choi Seung-Hee. Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era. Journal of Communication Design. 2018; 62 137-150. doi: 10.25111/jcd.2018.62.11
Choi Seung-Hee. Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era. 2018; 62 137-150. Available from: doi:10.25111/jcd.2018.62.11
Choi Seung-Hee. "Study on Types of Card News Contents and Examples of Use of Marketing for Effective Visual Communication in Big Data Era" Journal of Communication Design 62(2018) : 137-150.doi: 10.25111/jcd.2018.62.11
