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A Study on a Propagation and Lifecycle of Typefaces as a Design Product - Focused on History and Status of Gulim-Chae -

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 62(), pp.301-312
  • DOI : 10.25111/jcd.2018.62.23
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : November 16, 2017
  • Accepted : January 24, 2018

SUK HWAN HAN 1,  Boyeun Kim 1

1홍익대학교

Accredited

ABSTRACT

Fonts are digitized into a file and recognized as a intellectual property by the revision of the design protection act in 2005. Fonts are passed on to the users and are developed into design products. In this study, we have developed a model of font usage system as a design product based on Ahn Se Yoon’s brand value system model. Based on the usage system model of the typeface, the lifecycle as a design product of the typeface was defined and analyzed as four different phases (introduction, growth, maturity, and decline.) In this study, To investigate the lifecycle of fonts, we selected the Gulim-chae which is most widely used as digital font files in Korea and are now in decline phase. Through this study, We hope that it will be useful for developing fonts, licensing system, and establishing brand strategies.

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This paper was written with support from the National Research Foundation of Korea.
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