@article{ART002370708},
author={Lim Su Kyung},
title={Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={64},
pages={155-170},
doi={10.25111/jcd.2018.64.12}
TY - JOUR
AU - Lim Su Kyung
TI - Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-
JO - Journal of Communication Design
PY - 2018
VL - 64
IS - null
PB - CDAK Society of Communication Design
SP - 155
EP - 170
SN - 1976-1562
AB - In the 2000s, cultural contents are being developed considering the economic level of each city and the individuality of local culture. Despite these efforts, the city branding strategy still needs to be more compact. In this study, we try to derive a unique city branding plan by eliminating the festival content elements which can be carried out only in Yongin City during the process of reviewing and renovating the place name among the projects promoted by Yongin City in Gyeonggi Province to establish differentiated Korean city branding globally . At this time, I would like to take advantage of Anholt-FGF's urban brand index factors for the effects that can be expected in the development and utilization of cultural This study is limited to Yongin city in Gyeonggi province, but it can be expected to be worthy of research value in terms of being used as a methodology to exclude the cultural contents elements of many cities that want to promote urban branding. In addition to the development of individual contents of Yongin City's natural place names, if Yongin City branding is constructed through long-term strategic linkage of contents, synergies will be created. In addition, it is presumed that urban brand formation and development, development and re-creation will continue as long as communication is assumed in one direction, not communication
KW - city branding;Festival content;Gyeonggi-do;Yongin-city;city competitiveness
DO - 10.25111/jcd.2018.64.12
ER -
Lim Su Kyung. (2018). Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-. Journal of Communication Design, 64, 155-170.
Lim Su Kyung. 2018, "Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-", Journal of Communication Design, vol.64, pp.155-170. Available from: doi:10.25111/jcd.2018.64.12
Lim Su Kyung "Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-" Journal of Communication Design 64 pp.155-170 (2018) : 155.
Lim Su Kyung. Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-. 2018; 64 155-170. Available from: doi:10.25111/jcd.2018.64.12
Lim Su Kyung. "Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-" Journal of Communication Design 64(2018) : 155-170.doi: 10.25111/jcd.2018.64.12
Lim Su Kyung. Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-. Journal of Communication Design, 64, 155-170. doi: 10.25111/jcd.2018.64.12
Lim Su Kyung. Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-. Journal of Communication Design. 2018; 64 155-170. doi: 10.25111/jcd.2018.64.12
Lim Su Kyung. Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-. 2018; 64 155-170. Available from: doi:10.25111/jcd.2018.64.12
Lim Su Kyung. "Suggested City Branding using OSMU derived from palce name -Focused on Festival Contents of Yongin-city in Gueonggi case-" Journal of Communication Design 64(2018) : 155-170.doi: 10.25111/jcd.2018.64.12
