본문 바로가기
  • Home

A Comparative Study on Emblematic Character Design of City Brand -Focused on cases of Korea, China and Japan

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 64(), pp.247-262
  • DOI : 10.25111/jcd.2018.64.19
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : May 30, 2018
  • Accepted : July 25, 2018

Yang, Xu 1

1성균관대학교 일반대학원 디자인학과

Accredited

ABSTRACT

In a highly competitive modern society, more and more cities begin to focus on raising their own city brand competitiveness. Therefore, most of them have developed city brands and emblematic characters. Urban emblematic characters are playing a big role in promotions for the city and enhancing its image. This study is aimed at analyzing the emblematic characters of cities in Korea, China and Japan, especially focused on the cases of historical and cultural cities. According to the advanced research, case analysis was conducted on the three aspects “emblematic quality of city”, “design methods” and “value aspect”. This analysis was conducted about the cases of Heachi(Seoul), King and Queen(Gyeongju), AFu and AXi(Wuxi), Jiwa(Jishou), Hikoyan(Hikone), Kumaman(Kumamoto). The results of cases' analysis show, in the symbolic aspect, all emblematic character design was using the unique cultural elements of the city(region). In the design aspect, many cases show cute and friendly image of characters through simple shapes. And in the values of emblematic character, the cases of Korea and Japan show more utilization of the emblematic character. In conclusion, in order to improve the image of city, it is important to design characters based on the understanding of the city. Second, the emblematic character should be designed to improve the sense of intimacy and a simpler style which can bring a deeper impression. Third, it is necessary to have a long-term plan for the social and economic values of the city emblematic character.

Citation status

* References for papers published after 2022 are currently being built.