@article{ART002371080},
author={Chen, Dichen and KIM， MYOUN},
title={The Strategy of Creating Value of Chinese Shaizhai Product},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={64},
pages={291-303},
doi={10.25111/jcd.2018.64.22}
TY - JOUR
AU - Chen, Dichen
AU - KIM， MYOUN
TI - The Strategy of Creating Value of Chinese Shaizhai Product
JO - Journal of Communication Design
PY - 2018
VL - 64
IS - null
PB - CDAK Society of Communication Design
SP - 291
EP - 303
SN - 1976-1562
AB - The term "Shanzhai” has been popular in China since 2008. This study analyzed the consumption trent of the modern society, the principal producer and producer of the culture of the "Shanzhai”, socially and economically, then defined the culture of the "Shanzhai”, and identified its spread. It also analyzed the success factors of three companies - Biyadi, Tianyulangtong, and Feichangkele - as examples of success in "Shanzhai” products. The conclusions of analyzing the success factors of the wa SanjI . culture and "Shanzhai” product were first combined with the social and cultural phenomena of the class, and then rapidly evolved into the stage of imitation and assembly. Second, they have pushed for regional design strategies focusing on domestic consumption. Third, there was support from the central government which inevitably thought positive views and imitations of consumers about "Shanzhai” culture and sought new creation
KW - Shanzhai;Creating Value;Shanzhai Cultur
DO - 10.25111/jcd.2018.64.22
ER -
Chen, Dichen and KIM， MYOUN. (2018). The Strategy of Creating Value of Chinese Shaizhai Product. Journal of Communication Design, 64, 291-303.
Chen, Dichen and KIM， MYOUN. 2018, "The Strategy of Creating Value of Chinese Shaizhai Product", Journal of Communication Design, vol.64, pp.291-303. Available from: doi:10.25111/jcd.2018.64.22
Chen, Dichen, KIM， MYOUN "The Strategy of Creating Value of Chinese Shaizhai Product" Journal of Communication Design 64 pp.291-303 (2018) : 291.
Chen, Dichen, KIM， MYOUN. The Strategy of Creating Value of Chinese Shaizhai Product. 2018; 64 291-303. Available from: doi:10.25111/jcd.2018.64.22
Chen, Dichen and KIM， MYOUN. "The Strategy of Creating Value of Chinese Shaizhai Product" Journal of Communication Design 64(2018) : 291-303.doi: 10.25111/jcd.2018.64.22
Chen, Dichen; KIM， MYOUN. The Strategy of Creating Value of Chinese Shaizhai Product. Journal of Communication Design, 64, 291-303. doi: 10.25111/jcd.2018.64.22
Chen, Dichen; KIM， MYOUN. The Strategy of Creating Value of Chinese Shaizhai Product. Journal of Communication Design. 2018; 64 291-303. doi: 10.25111/jcd.2018.64.22
Chen, Dichen, KIM， MYOUN. The Strategy of Creating Value of Chinese Shaizhai Product. 2018; 64 291-303. Available from: doi:10.25111/jcd.2018.64.22
Chen, Dichen and KIM， MYOUN. "The Strategy of Creating Value of Chinese Shaizhai Product" Journal of Communication Design 64(2018) : 291-303.doi: 10.25111/jcd.2018.64.22
