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Research for the glolocalization of Kid's Café Brands based on Kid's Play Contents -focusing on the Kids Café in Korea

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.35-52
  • DOI : 10.25111/jcd.2018.65.03
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 11, 2018
  • Accepted : October 29, 2018

Kim, Ysaac 1 Su-Jeung Kim 2

1이화여자대학교 시각디자인과 박사과정
2이화여자대학교

Accredited

ABSTRACT

This study is about the commercial indoor play facilities called as 'Kids Café’, This does not include public facilities such as playgrounds and public parks or the museums (children's museums, children's science museums etc.). The Kids Cafe, which has increased in numbers over the past three years, is a new concept of indoor play space reflecting the new lifestyle of Asia’s big cities and is recognized as a leisure spot for young families such as in 30’s and 40’s. In addition, it has created a new leisure culture and lifestyle that allows families to eat and play together, as well as the function of an alternative play space for modern children whose outdoor activities are limited due to fine dust and air pollution. Domestic children's cafes have grown in quantity and quality over the past three years, and more and more brands are entering the Asian metropolis (Shanghai, Beijing, Hanoi, etc.). We surveyed 40 domestic cases of upper brand Kids Cafes, which is an important part of leisure activities for children and their families. I also analyzed changes in the types of kids cafes based on the play contents, from the initial type of restaurant cafés to the latest sports themes. By analyzing the play contents of sports theme Kids Café, which is currently under the spotlight, Korean-style Kids Cafe is spreading to the global market and it aims to provide the direction of development of the most important play contents. The research is aimed at presenting the contents of Kid's Cafe centered on physical play after a period of rapid evolution that emerged in accordance with Korea's environmental and social situations.

Citation status

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