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@article{ART002398929},
author={Park, Kyoung-yoon and Yun, Jae Young and Park Yoon Ha},
title={User Preference Study on Online Pop-up Advertisement},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={319-332},
doi={10.25111/jcd.2018.65.24}

TY - JOUR
AU - Park, Kyoung-yoon
AU - Yun, Jae Young
AU - Park Yoon Ha
TI - User Preference Study on Online Pop-up Advertisement
JO - Journal of Communication Design
PY - 2018
VL - 65
IS - null
PB - CDAK Society of Communication Design
SP - 319
EP - 332
SN - 1976-1562
AB - As the Internet has developed in various forms of advertising, the number of ads that are causing inconvenience to users is increasing, but they are still being used because of advertisers ' profits and so on the other hand. Therefore, this study provided the user with negative perception of pop-up ads, and drew 10 pop-up ads in the prior study. The study found that the preference by the type of pop-up ad was 1) for the generation type, and 2) the popup generated by blocking the article while the scroll type was not followed by the click 3. In the case of user types, the preference for pop-up ads was found to be low in the order of fun seeking professiona l&active informations-oriented users. Finally, the relationship between pop-up ads and the pages below varied from non-communicative to non-comm unication, but did not have an interaction effect de
KW - Advertisement;Online Advertisement;Floting Advertisement;User preferences
DO - 10.25111/jcd.2018.65.24
ER -

Park, Kyoung-yoon, Yun, Jae Young and Park Yoon Ha. (2018). User Preference Study on Online Pop-up Advertisement. Journal of Communication Design, 65, 319-332.

Park, Kyoung-yoon, Yun, Jae Young and Park Yoon Ha. 2018, "User Preference Study on Online Pop-up Advertisement", Journal of Communication Design, vol.65, pp.319-332. Available from: doi:10.25111/jcd.2018.65.24

Park, Kyoung-yoon, Yun, Jae Young, Park Yoon Ha "User Preference Study on Online Pop-up Advertisement" Journal of Communication Design 65 pp.319-332 (2018) : 319.

Park, Kyoung-yoon, Yun, Jae Young, Park Yoon Ha. User Preference Study on Online Pop-up Advertisement. 2018; 65 319-332. Available from: doi:10.25111/jcd.2018.65.24

Park, Kyoung-yoon, Yun, Jae Young and Park Yoon Ha. "User Preference Study on Online Pop-up Advertisement" Journal of Communication Design 65(2018) : 319-332.doi: 10.25111/jcd.2018.65.24

Park, Kyoung-yoon; Yun, Jae Young; Park Yoon Ha. User Preference Study on Online Pop-up Advertisement. Journal of Communication Design, 65, 319-332. doi: 10.25111/jcd.2018.65.24

Park, Kyoung-yoon; Yun, Jae Young; Park Yoon Ha. User Preference Study on Online Pop-up Advertisement. Journal of Communication Design. 2018; 65 319-332. doi: 10.25111/jcd.2018.65.24

Park, Kyoung-yoon, Yun, Jae Young, Park Yoon Ha. User Preference Study on Online Pop-up Advertisement. 2018; 65 319-332. Available from: doi:10.25111/jcd.2018.65.24

Park, Kyoung-yoon, Yun, Jae Young and Park Yoon Ha. "User Preference Study on Online Pop-up Advertisement" Journal of Communication Design 65(2018) : 319-332.doi: 10.25111/jcd.2018.65.24