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User Preference Study on Online Pop-up Advertisement

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.319-332
  • DOI : 10.25111/jcd.2018.65.24
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 21, 2018
  • Accepted : October 29, 2018

Park, Kyoung-yoon 1 Ray Jaeyung Yun 2 Park Yoon Ha 1

1홍익대학교 일반대학원 시각디자인과
2홍익대학교

Accredited

ABSTRACT

As the Internet has developed in various forms of advertising, the number of ads that are causing inconvenience to users is increasing, but they are still being used because of advertisers ' profits and so on the other hand. Therefore, this study provided the user with negative perception of pop-up ads, and drew 10 pop-up ads in the prior study. The study found that the preference by the type of pop-up ad was 1) for the generation type, and 2) the popup generated by blocking the article while the scroll type was not followed by the click 3. In the case of user types, the preference for pop-up ads was found to be low in the order of fun seeking professiona l&active informations-oriented users. Finally, the relationship between pop-up ads and the pages below varied from non-communicative to non-comm unication, but did not have an interaction effect de

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