@article{ART002461190},
author={Kim Sung Jae},
title={Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={67},
pages={101-111},
doi={10.25111/jcd.2019.67.08}
TY - JOUR
AU - Kim Sung Jae
TI - Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -
JO - Journal of Communication Design
PY - 2019
VL - 67
IS - null
PB - CDAK Society of Communication Design
SP - 101
EP - 111
SN - 1976-1562
AB - The purpose of this study is to identify the importance of each channel's channel identity as a channel branding strategy in the multi-channel broadcasting environment with the emergence of new media, we are informing the viewers of the channel through the station ID which is differentiated by channel about the image and the identity of the channel. In this study, we focused on the comedy TV channel of CATV (cable TV), which is an entertainment channel, and verified it with viewers station ID before and after renewal for channel branding. Based on previous studies, image (Illustration / 3D), typography (2D / 3D), color (vivd / bright / deep) fast / normal) and sound (fast / normal / slow), and finally, the image preference of Station ID was verified. The data of the study was collected from 218 college students who had experience of watching comedy TV channel of CATV (cable TV), and data analysis was conducted by using SPSS 22.0. As a result of the verification, Station ID image was more preferred to the image after renewal than the station ID before renewal. For image components (3D), typography (3D), bright, motion (normal), and sound (normal) were most favored the image preference. To form a favorable attitude toward Station ID image preference, it is confirmed that the preference of the image is more effective by utilizing the stereoscopic effect of image and typography, the bright tone of colors, and the appropriate speed in the case of movement of sound and object.
KW - Station ID;Design Renewal;Motion Graphic;Moving Image Design Preference
DO - 10.25111/jcd.2019.67.08
ER -
Kim Sung Jae. (2019). Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -. Journal of Communication Design, 67, 101-111.
Kim Sung Jae. 2019, "Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -", Journal of Communication Design, vol.67, pp.101-111. Available from: doi:10.25111/jcd.2019.67.08
Kim Sung Jae "Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -" Journal of Communication Design 67 pp.101-111 (2019) : 101.
Kim Sung Jae. Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -. 2019; 67 101-111. Available from: doi:10.25111/jcd.2019.67.08
Kim Sung Jae. "Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -" Journal of Communication Design 67(2019) : 101-111.doi: 10.25111/jcd.2019.67.08
Kim Sung Jae. Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -. Journal of Communication Design, 67, 101-111. doi: 10.25111/jcd.2019.67.08
Kim Sung Jae. Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -. Journal of Communication Design. 2019; 67 101-111. doi: 10.25111/jcd.2019.67.08
Kim Sung Jae. Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -. 2019; 67 101-111. Available from: doi:10.25111/jcd.2019.67.08
Kim Sung Jae. "Case Study on CATV Station ID Moving Image Design Renewal - Focused on Comedy TV Station ID -" Journal of Communication Design 67(2019) : 101-111.doi: 10.25111/jcd.2019.67.08
