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A Study on the Chinese Traditional Market Area Food Culture Service Design - Mainly Focused on the Traditonal Market in Hubuxiang, Wuhan -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.209-221
  • DOI : 10.25111/jcd.2019.67.16
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 10, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Hu, Xiao 1 hong, changkee 2

1영남대학교 대학원 미술디자인학과 박사과정
2영남대학교

Accredited

ABSTRACT

The present research identifies the present status of poor food culture experience in traditional Chinese market and explores and proposes solutions through food culture, characteristics and significance of traditional market food culture, food culture experience service design process, etc. According to the double-diamond methodology, a typical service design methodology, the discovery, definition, development and delivery process are proposed in four stages: food and culture experience service design process. The case of Korea and Japan's traditional markets, which are excellent examples, was closely investigated and analyzed. The user's touch points in the traditional market were derived by classifying tourism guides, visual enjoyment, food information delivery methods, cooking methods, packaging methods, and eating methods. Later, with the traditional market of Ho Buhang in Wuhan City as the subject of research, we analyzed the present situation and drew up the problems and discussed the characteristics of the traditional market in the port and the direction of the development of the future food cultural experience service. In response, we propose guidelines for food, culture, experience, and service design in the traditional markets of the port, focusing on "Choppung" and "Sikgi." We hope that this research result will be utilized as the basis for the distinctive development and service development of traditional Chinese market, thus contributing to the high quality traditional market service design method.

Citation status

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