Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases - (체험마케팅을 위한 디지털미디어 서비스 연구 - 화장품 브랜드 사례중심으로 -)

Choi, Bo-yun (최보윤); sin min-a (신민아); Ray Jaeyung Yun (윤재영)

doi:10.25111/jcd.2019.67.26

Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases -

Journal of Communication Design
Abbr : JCD
2019, 67(), pp.343-357
DOI : 10.25111/jcd.2019.67.26
Publisher : CDAK Society of Communication Design
Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
Received : February 28, 2019
Accepted : April 27, 2019
Published : April 30, 2019

Choi, Bo-yun ¹, sin min-a ², Ray Jaeyung Yun ³

¹홍익대학교 영상대학원 인터렉션디자인전공
²홍익대학교 일반대학원 영상학과
³홍익대학교

Accredited

ABSTRACT

There are many things in common between visual communication design and rhetoric because they both deliver meanings and seek for the method for more effective communication. Today, according to the field of rhetoric is expanded, rhetoric has new analysis and it is applied to many other fields such as advertisement, cinema, music and various field of design. The basic design education is very important aspect for the students who study design because students should learn the method from the class to solve the design problems for the effective way of communication through the logical thinking process. Rhetoric thinking process and the methodology of rhetoric expression can help the students to solve the design problem and their idea developing process. Therefore, the study of rhetoric visual thinking and rhetoric expression is significantly necessary area for the effective design education in visual communication design field. The study aims at the research of design education process through the rhetoric with the calendar assignment.

KEYWORDS

Digital Media, Experiential Marketing, Brand

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* References for papers published after 2023 are currently being built.

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[thesis] 김정선 / 2009 / 디지털 감정요소를 적용한 공간마케팅계획: 기업홍보를 위한 브랜드 쇼케이스 설계 / 석사 / 홍익대학교 대학원

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[web] / 한경 경제용어사전 / http://dic.hankyung.com/apps/economy.view?seq=6797

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Journal of Communication Design 2023 KCI Impact Factor : 1.25

Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases -

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* References for papers published after 2023 are currently being built.

Journal of Communication Design 2023 KCI Impact Factor : 1.25

Study on Digital Media Services for Experiential Marketing -Focused on Cosmetics Brand Cases -

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* References for papers published after 2023 are currently being built.