@article{ART002461293},
author={Kim, Jee-eun and KIM， MYOUN},
title={A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={67},
pages={391-403},
doi={10.25111/jcd.2019.67.29}
TY - JOUR
AU - Kim, Jee-eun
AU - KIM， MYOUN
TI - A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -
JO - Journal of Communication Design
PY - 2019
VL - 67
IS - null
PB - CDAK Society of Communication Design
SP - 391
EP - 403
SN - 1976-1562
AB - This study tried to find out whether the web pages of global companies were designed according to users’ characteristics of each country. For that, it performed a prior study through the theoretical study on the way of thinking of the East and the West and visual recognition methods and the mobile web page, at first. To find out the preference of mobile web page according to users’ characteristics, it studied users’ usability and preference by comparing mobile web pages of global fast food companies.
According to the result of this study, the preference of mobile web pages were high when the visiting purpose of users, contents, and function for it were exposed on the main page rather than depending on the cultural difference of the East and the West. It means that the web page should be designed according to users’ visiting purposes while minimizing information related to events and promotions. The design of mobile web pages for domestic companies should be improved reflecting it.
KW - East and West;Web Design;Mobile Website
DO - 10.25111/jcd.2019.67.29
ER -
Kim, Jee-eun and KIM， MYOUN. (2019). A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -. Journal of Communication Design, 67, 391-403.
Kim, Jee-eun and KIM， MYOUN. 2019, "A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -", Journal of Communication Design, vol.67, pp.391-403. Available from: doi:10.25111/jcd.2019.67.29
Kim, Jee-eun, KIM， MYOUN "A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -" Journal of Communication Design 67 pp.391-403 (2019) : 391.
Kim, Jee-eun, KIM， MYOUN. A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -. 2019; 67 391-403. Available from: doi:10.25111/jcd.2019.67.29
Kim, Jee-eun and KIM， MYOUN. "A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -" Journal of Communication Design 67(2019) : 391-403.doi: 10.25111/jcd.2019.67.29
Kim, Jee-eun; KIM， MYOUN. A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -. Journal of Communication Design, 67, 391-403. doi: 10.25111/jcd.2019.67.29
Kim, Jee-eun; KIM， MYOUN. A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -. Journal of Communication Design. 2019; 67 391-403. doi: 10.25111/jcd.2019.67.29
Kim, Jee-eun, KIM， MYOUN. A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -. 2019; 67 391-403. Available from: doi:10.25111/jcd.2019.67.29
Kim, Jee-eun and KIM， MYOUN. "A Study on Comparison of Mobile Web Design between Global Fast Food Companies in Korea and the U.S. - Focused on Global fast food companies in Korea -" Journal of Communication Design 67(2019) : 391-403.doi: 10.25111/jcd.2019.67.29
