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Preference and Usage Study on Persona Photo Types

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.565-574
  • DOI : 10.25111/jcd.2019.67.42
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 10, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Bae, Se-yeong 1 Ha Young Kang 1 Ray Jaeyung Yun 2

1홍익대학교 디자인학부 시각디자인 전공
2홍익대학교

Accredited

ABSTRACT

While analyses and experiments have been consistently conducted on the importance and framework often components of persona, studies on persona photo has been unsystematic and incomplete. By focusing on ‘photo’ among the existing elements of persona, this study seeks to examine the preference on types and characteristics and propose a proper usage of photos when using persona in UX design and service design. The research method was divided into 2 steps to examine the preference on the types of persona photo, the core of this paper. Step 1 collected the examples of persona and divided them into 7 types and examined the preference of the 7 types. Step 2 divided image collages with the highest results from Step 1 into 5 and conducted another preference investigation. The study concluded that it is efficient to use an image collage when applying a persona to a project, especially a photo that combines items and behaviors clearly showing the persona’s interests assistive image used in the image collage. This study will help the proper persona's photo and able to provide positive experience.

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