KJCKorea
Journal Central

@article{ART002461348},
author={Bae, Se-yeong and Ha Young Kang and Ray Jaeyung Yun},
title={Preference and Usage Study on Persona Photo Types},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={67},
pages={565-574},
doi={10.25111/jcd.2019.67.42}

TY - JOUR
AU - Bae, Se-yeong
AU - Ha Young Kang
AU - Ray Jaeyung Yun
TI - Preference and Usage Study on Persona Photo Types
JO - Journal of Communication Design
PY - 2019
VL - 67
IS - null
PB - CDAK Society of Communication Design
SP - 565
EP - 574
SN - 1976-1562
AB - While analyses and experiments have been consistently conducted on the importance and framework often components of persona, studies on persona photo has been unsystematic and incomplete. By focusing on ‘photo’ among the existing elements of persona, this study seeks to examine the preference on types and characteristics and propose a proper usage of photos when using persona in UX design and service design. The research method was divided into 2 steps to examine the preference on the types of persona photo, the core of this paper. Step 1 collected the examples of persona and divided them into 7 types and examined the preference of the 7 types. Step 2 divided image collages with the highest results from Step 1 into 5 and conducted another preference investigation. The study concluded that it is efficient to use an image collage when applying a persona to a project, especially a photo that combines items and behaviors clearly showing the persona’s interests assistive image used in the image collage. This study will help the proper persona's photo and able to provide positive experience.
KW - Persona;persona photoes;UX design;service design;design methods;design research
DO - 10.25111/jcd.2019.67.42
ER -

Bae, Se-yeong, Ha Young Kang and Ray Jaeyung Yun. (2019). Preference and Usage Study on Persona Photo Types. Journal of Communication Design, 67, 565-574.

Bae, Se-yeong, Ha Young Kang and Ray Jaeyung Yun. 2019, "Preference and Usage Study on Persona Photo Types", Journal of Communication Design, vol.67, pp.565-574. Available from: doi:10.25111/jcd.2019.67.42

Bae, Se-yeong, Ha Young Kang, Ray Jaeyung Yun "Preference and Usage Study on Persona Photo Types" Journal of Communication Design 67 pp.565-574 (2019) : 565.

Bae, Se-yeong, Ha Young Kang, Ray Jaeyung Yun. Preference and Usage Study on Persona Photo Types. 2019; 67 565-574. Available from: doi:10.25111/jcd.2019.67.42

Bae, Se-yeong, Ha Young Kang and Ray Jaeyung Yun. "Preference and Usage Study on Persona Photo Types" Journal of Communication Design 67(2019) : 565-574.doi: 10.25111/jcd.2019.67.42

Bae, Se-yeong; Ha Young Kang; Ray Jaeyung Yun. Preference and Usage Study on Persona Photo Types. Journal of Communication Design, 67, 565-574. doi: 10.25111/jcd.2019.67.42

Bae, Se-yeong; Ha Young Kang; Ray Jaeyung Yun. Preference and Usage Study on Persona Photo Types. Journal of Communication Design. 2019; 67 565-574. doi: 10.25111/jcd.2019.67.42

Bae, Se-yeong, Ha Young Kang, Ray Jaeyung Yun. Preference and Usage Study on Persona Photo Types. 2019; 67 565-574. Available from: doi:10.25111/jcd.2019.67.42

Bae, Se-yeong, Ha Young Kang and Ray Jaeyung Yun. "Preference and Usage Study on Persona Photo Types" Journal of Communication Design 67(2019) : 565-574.doi: 10.25111/jcd.2019.67.42