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A Study on the Contemporary Street Fashion Design from the Perspective of the Aesthetics of Ugliness Proposed Karl Rosenkranz

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 68(), pp.84-94
  • DOI : 10.25111/jcd.2019.68.07
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 7, 2019
  • Accepted : July 26, 2019
  • Published : July 31, 2019

Kim Mi-hyun 1

1중앙대학교

Accredited

ABSTRACT

The purpose of this study, in order to understand the aesthetic characteristics of fashion design according to fashion trend, street fashion, which is drawing attention as fashion trend, was looked at from the aesthetic of ugliness point of view of Karl Rosenkranz. The purpose of the study is to first seek a research perspective to grasp the aesthetic characteristics of modern street fashion design, which is difficult to interpret from a general perspective, and to understand its background. And the design characteristics of Vêtements by Demna Gvasalia and Off-White by Virgil Abloh, the flagship street fashion brand that has recently emerged in high fashion, derive from the point of view of the aesthetics of ugliness proposed by Karl Rosenkranz. From the point of view of the aesthetics of ugliness proposed by Karl Rosenkranz, the aesthetic characteristics of street fashion have been derived by intangibles, inaccuracy, destruction and transformation of form, the results are as follows. First, intangibles were characterized by breaking the rules of stereotyped fashion and reversing the interesting through a combination of incongruous and disorderly elements. Second, inaccuracy is a tendency of compromiseism, which obscures the distinction between sex, age, time and space in fashion, thus presenting a paradoxical design. Third, the destruction and transformation of form is the dissonance of the intended abnormal distortion, giving the viewer a strange or comical feeling, such as eccentricity, that makes its feel creative.

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