@article{ART002490248},
author={KIM JONG MOO I},
title={Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={68},
pages={388-397},
doi={10.25111/jcd.2019.68.30}
TY - JOUR
AU - KIM JONG MOO I
TI - Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon
JO - Journal of Communication Design
PY - 2019
VL - 68
IS - null
PB - CDAK Society of Communication Design
SP - 388
EP - 397
SN - 1976-1562
AB - This study analyzed the influence that BJ Attributes(expertise, attractiveness, familiarity, reliability) and Flow factors(enjoyment, curiosity, time flow) of Africa TV Visible Radio have on the intention to provide Star Balloon. To this end, questionnaire was implemented to the audiences of Africa TV Visible Radio for 2 days from December 7 to 8, 2018 and 126 copies in total were used for final analysis. The outcome of analysis is as follows. First, the BJ Attributes of Africa TV Visible Radio are found to be reliability, playfulness, familiarity, expertise and attractiveness. Second, due to the influence that BJ Attributes(expertise, attractiveness, familiarity, reliability) have on the intention to provide Star Balloon, it is found that only BJ attractiveness have positive(+) influence on the intention to provide Star Balloon. Third, due to the influence that Flow factors(enjoyment, curiosity, time flow) have on the intention to provide Star Balloon, it is found that only the factor of enjoyment has positive(+) influence on the intention to provide Star Balloon. This study is meaningful as data which understands the Attributes of BJ that manages Africa TV Visible Radio and Flow factors are the intention to provide Star Balloon, audiences’ voluntary payment.
KW - Africa TV Visible Radio;One Person Broadcasting;BJ Attributes;Flow;Star Balloon
DO - 10.25111/jcd.2019.68.30
ER -
KIM JONG MOO I. (2019). Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon. Journal of Communication Design, 68, 388-397.
KIM JONG MOO I. 2019, "Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon", Journal of Communication Design, vol.68, pp.388-397. Available from: doi:10.25111/jcd.2019.68.30
KIM JONG MOO I "Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon" Journal of Communication Design 68 pp.388-397 (2019) : 388.
KIM JONG MOO I. Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon. 2019; 68 388-397. Available from: doi:10.25111/jcd.2019.68.30
KIM JONG MOO I. "Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon" Journal of Communication Design 68(2019) : 388-397.doi: 10.25111/jcd.2019.68.30
KIM JONG MOO I. Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon. Journal of Communication Design, 68, 388-397. doi: 10.25111/jcd.2019.68.30
KIM JONG MOO I. Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon. Journal of Communication Design. 2019; 68 388-397. doi: 10.25111/jcd.2019.68.30
KIM JONG MOO I. Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon. 2019; 68 388-397. Available from: doi:10.25111/jcd.2019.68.30
KIM JONG MOO I. "Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon" Journal of Communication Design 68(2019) : 388-397.doi: 10.25111/jcd.2019.68.30
