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Influence that the BJ Attributes and Flow factors of Africa TV Visible Radio have on the intention to provide Star Balloon

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 68(), pp.388-397
  • DOI : 10.25111/jcd.2019.68.30
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 14, 2019
  • Accepted : July 26, 2019
  • Published : July 31, 2019

KIM JONG MOO I 1

1단국대학교

Accredited

ABSTRACT

This study analyzed the influence that BJ Attributes(expertise, attractiveness, familiarity, reliability) and Flow factors(enjoyment, curiosity, time flow) of Africa TV Visible Radio have on the intention to provide Star Balloon. To this end, questionnaire was implemented to the audiences of Africa TV Visible Radio for 2 days from December 7 to 8, 2018 and 126 copies in total were used for final analysis. The outcome of analysis is as follows. First, the BJ Attributes of Africa TV Visible Radio are found to be reliability, playfulness, familiarity, expertise and attractiveness. Second, due to the influence that BJ Attributes(expertise, attractiveness, familiarity, reliability) have on the intention to provide Star Balloon, it is found that only BJ attractiveness have positive(+) influence on the intention to provide Star Balloon. Third, due to the influence that Flow factors(enjoyment, curiosity, time flow) have on the intention to provide Star Balloon, it is found that only the factor of enjoyment has positive(+) influence on the intention to provide Star Balloon. This study is meaningful as data which understands the Attributes of BJ that manages Africa TV Visible Radio and Flow factors are the intention to provide Star Balloon, audiences’ voluntary payment.

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