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A Study on China's Government Creative Industry Promotion Policy

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.73-86
  • DOI : 10.25111/jcd.2019.69.06
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 18, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Zhou, Yu 1,  Shin， Kye-ok 2

1건국대학교 산업디자인과 박사
2한국교통대학교

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ABSTRACT

In this study, the creative industry policy of China is researched focusing on the design policy, and its main content consists of the types of creative industry support and the formation of creative industrial parks. First, for the theoretical background, the basic concepts of the creative industry are summarized based on the existing literature to clarify the characteristics and constituents of the creative industry. In addition, China's actual situation was identified by analyzing its formation and driving factors, focusing on Nanjing City, a specific industrial complex. Next, I suggested the formation of the path of creative industry and the type of support for the creative industrial complex of the government. In order for the Chinese creative industry to develop well in the future, it is necessary to systematically re-establish the policy under the government's initiative, systematize the creative industrial complex, and support the creative industry. Through this, China's creative industry will have a realistic competitive edge and lead to economic development as a future growth engine, and will also help the creative industry's prosperity.

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