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Shigeo Fukuda's illusion A study on applying the poster design

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.305-312
  • DOI : 10.25111/jcd.2019.69.24
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 9, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Jinsuk Kim 1

1상지대학교

Accredited

ABSTRACT

The researcher wants to re-examine the effects of optical illusions as a means of understanding and persuasion, by researching and analyzing the poster design of Shigeo Fukuda, which is the most unique application of optical illusions to design in the process of expanding the scope from painting to painting based on the context and environment of optical illusions. Moreover, the purpose of this study is to be meaningful in that the results of the experiment are applied to design in many areas that require understanding and persuasion in the future by analyzing poster design applied with the optical illusion of Fukuda Shigeo and linking the extracted data to analysis of actual design type by linking the paper. What you can usually feel in the poster design of Shigeo Fukuda is the visual mnemonic symbol that uses dynamic optical illusions to make the beholder feel it. Shigeo Fukuda applied this principle to many poster works. It means to transform new elements into different shapes and, according to the idea, to choose simple and general figures as the next basic form and maintain the skeleton. The shape of the picture does not change, but the point is to maintain the main function of the basic shape and to complete the re-creation to convert it to a new element, to give the basic form of help. With 7.3 billion people living on the planet, the current global situation is a diversified society where high-level digital, AI and high-tech coexist. Planar forms are being converted into infinite three-dimensional thinking and form, and the psychological thinking of humans seems to be compressed on the outside, but the internal factors are changing to mechanically complex patterns and the end of the change will be unpredictable. In this context, Fukuda Shigeo's innovative work world brings nostalgia again. The purpose of this paper is to closely illuminate Fukuda's work world in modern design and to incorporate it into a design that constantly presents changes in form with the high-tech era.

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