@article{ART002554836},
author={Zhou Dan and seo hansok},
title={A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={70},
pages={25-36},
doi={10.25111/jcd.2020.70.02}
TY - JOUR
AU - Zhou Dan
AU - seo hansok
TI - A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline
JO - Journal of Communication Design
PY - 2020
VL - 70
IS - null
PB - CDAK Society of Communication Design
SP - 25
EP - 36
SN - 1976-1562
AB - The brand image of air lines is mainly reflected in cabin decoration and exterior coating, which is also the most important factor that distinguishes between different airlines. The exterior paint color of the aircraft represents the cultural meaning of the corporate brand, and even reflects the color preference tendency at the national level. In this thesis, the representative air crafts of the three major airline alliance companies are mainly used to study the correlation between the color elements of aircraft painting design and national brand recognition. Propose relevant hypotheses and design questionnaires based on prior research. Secondly, a questionnaire survey was conducted on the passengers using the aircraft, and the data was analyzed using the spss method to obtain the correlation. The data analysis shows that the hue and color matching methods are related to national brand recognition, and the number of color matching is not related to national brand recognition.
KW - National Brand Recognition;Aircraft Painting Design;Color;Color Elements;Cognitive Correlation;Color and Color Scheme
DO - 10.25111/jcd.2020.70.02
ER -
Zhou Dan and seo hansok. (2020). A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline. Journal of Communication Design, 70, 25-36.
Zhou Dan and seo hansok. 2020, "A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline", Journal of Communication Design, vol.70, pp.25-36. Available from: doi:10.25111/jcd.2020.70.02
Zhou Dan, seo hansok "A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline" Journal of Communication Design 70 pp.25-36 (2020) : 25.
Zhou Dan, seo hansok. A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline. 2020; 70 25-36. Available from: doi:10.25111/jcd.2020.70.02
Zhou Dan and seo hansok. "A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline" Journal of Communication Design 70(2020) : 25-36.doi: 10.25111/jcd.2020.70.02
Zhou Dan; seo hansok. A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline. Journal of Communication Design, 70, 25-36. doi: 10.25111/jcd.2020.70.02
Zhou Dan; seo hansok. A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline. Journal of Communication Design. 2020; 70 25-36. doi: 10.25111/jcd.2020.70.02
Zhou Dan, seo hansok. A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline. 2020; 70 25-36. Available from: doi:10.25111/jcd.2020.70.02
Zhou Dan and seo hansok. "A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline" Journal of Communication Design 70(2020) : 25-36.doi: 10.25111/jcd.2020.70.02
