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A Study on the Correlation between Color and National Brand Recognition in Aircraft Painting Design by Airline

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 70(), pp.25-36
  • DOI : 10.25111/jcd.2020.70.02
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 16, 2019
  • Accepted : January 29, 2020
  • Published : January 31, 2020

Zhou Dan 1 seo hansok 2

1동서대학교 일반대학원 디자인학과
2동서대학교

Accredited

ABSTRACT

The brand image of air lines is mainly reflected in cabin decoration and exterior coating, which is also the most important factor that distinguishes between different airlines. The exterior paint color of the aircraft represents the cultural meaning of the corporate brand, and even reflects the color preference tendency at the national level. In this thesis, the representative air crafts of the three major airline alliance companies are mainly used to study the correlation between the color elements of aircraft painting design and national brand recognition. Propose relevant hypotheses and design questionnaires based on prior research. Secondly, a questionnaire survey was conducted on the passengers using the aircraft, and the data was analyzed using the spss method to obtain the correlation. The data analysis shows that the hue and color matching methods are related to national brand recognition, and the number of color matching is not related to national brand recognition.

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