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A Study of ‘Trans-media Storytelling’ based on Broadcasting Contents Production Process

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 70(), pp.191~202
  • DOI : 10.25111/jcd.2020.70.14
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 10, 2019
  • Accepted : January 28, 2020
  • Published : January 31, 2020

Suh, Jung Ho 1,  Baek， Sang-ki 2

1연세대학교
2YTN 미디어사업국 부장

Accredited

ABSTRACT

The purpose of this study is to look into the 'transmedia storytelling' based video content production process. According to Henry Jenkins, transmedia storytelling is defined as a process to share a various, harmonized, and pleasing experience by systematically dividing a story and developing it into different kinds of media. Such a process effectively provides a strong experience that puts the audience together in one story who are scattered due to the development of electronic communication technology in the age of multimedia. The conductor of this study firstly study the 'transmedia storytelling' theoretically and analyzes 'Andromeda Project', which is recently produced based on 'transmedia storytelling', by per season in terms of the purpose, production method, etc. and seeks the possibility to extend to an adjacent field of production by drawing a series of production models, schema, etc. By doing so, the conductor seeks for a measure to reasonably and logically co-evolve the legacy media and the new media platform, which is a rising issue of conflict within broadcasting companies, through the production method of 'transmedia storytelling'.

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