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Research into the Structure of Fast Fashion Textile industry in Los Angeles -Focus on the Jobber Market-

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 73(), pp.141-152
  • DOI : 10.25111/jcd.2020.73.10
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 31, 2020
  • Accepted : October 26, 2020
  • Published : October 31, 2020

류지상 1 lee dong youl 2

1중앙대학교 대학원 디자인학과 박사과정
2중앙대학교

Accredited

ABSTRACT

Los Angeles, which exhibits the biggest sales figures among fashion markets in the world, is considered to be one of the global fashion centers. The sheer scale of fast fashion is especially substantial which also implies significant effects on the local economy. The so-called jobber market leads the entire fast fashion market in Los Angeles. Professionals related this industry like Moon(2014) and KOTRA(2015) present that this market plays three important roles: [1]As key cooperator that allows fast fashion companies to grow into global brands such as Forever 21, which represents fast fashion in the U.S. [2]As a major production department in charge of products of large-scaled fashion brands in the U.S. [3]As a growth-base for many of the renowned fashion brands(KOTRA, 2015; Moon, 2014). Although this market has played a significant role in L.A.’s fast fashion, there is very little information or data regarding the jobber market due to its highly closed nature to the outside world. This requires the author to further research the jobber market’s industrial structure to gain comprehensive understanding of the market in detail with respect to design, production process, and intimate cooperative relations with Korean textile companies as well as general distribution structure in the market field. The researcher studies formation of the jobber market’s background and the particular factors that compose business transactions in this market. The data and analysis presented in this paper can provide significant insight that can encourage Korean companies’ expansion into the jobber market, thereby invigorating the Korean textile industry.

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