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A Study on the Needs of Living Space where Generation Z spends non-work hours

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 73(), pp.499-508
  • DOI : 10.25111/jcd.2020.73.36
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 8, 2020
  • Accepted : October 27, 2020
  • Published : October 31, 2020

Geuna Kim 1,  Sung-Gul Hwang 1

1홍익대학교

Accredited

ABSTRACT

The emergence of Generation Z with diverse personalities is causing a sudden change in the market. Generation Z in Korea has 6.5 million people, or 12.5 percent of the total population. The newly emerging economic players have a unique culture and their respective lifestyles according to their individuality. At the same time, however, they were experiencing a high level of stress as members of society, an uncertain and competitive situation, which led to a growing attachment to personal space, not social space. Therefore, this study seeks to propose guidelines to help the development and planning of consumer electronics designs by discovering specific points through qualitative research on residential space life in which Generation Z spends time outside of work and making them an area of design opportunities. The research progress was conducted through the literature study on the Z-generation lifestyle and consumption characteristics, and the subject and scope of the study were specified by the Z-generation Homebody's living space needs study, and the in-depth interviews and field observation surveys were conducted for more in-depth data. Based on the qualitative survey, Generation Z found that social stress is relieved through indirect experience (one-person media), that the house reflects the value of the individual rather than just a residential space, and that movement and time are most consumed at the point where the bed is located. Accordingly, the Z Generation the Group of Lean back, who lives in a residential life centered on the bed, was selected as the target and the guide needed for the product development phase was proposed and specified for them. Therefore, this 'Design Development Guide for Generation Z Homebody Lynn' is a study that aims to be based on product development that improves the new needs and user experience of Generation Z. This study is meaningful in that the interest in the quality of life of a new generation, which will be the main body of our society in the future, and the analysis based on it is very practical, and that this direction is intended to provide a framework that can be applied to the development of specific products. It is expected that it will be a basic study of Generation Z's research and product development and marketing strategies that will be the main driver of future consumption.

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