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A Case Study on the Information Visualization Method for Digital Signage - Focusing on the case of ‘Smart Guro Exhibition Center’

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 73(), pp.545-556
  • DOI : 10.25111/jcd.2020.73.39
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 31, 2020
  • Accepted : October 26, 2020
  • Published : October 31, 2020

Kim Kyung Won 1

1동서대학교

Accredited

ABSTRACT

This case study analyzes exhibition spaces and contents built within the ‘Smart Guro Exhibition Center’ of Sindorim Station in Seoul. To demonstrate the ‘information visualization method’ for digital signage, the general concept of information visualization has been re-recognized from a critical point of view. Also expanded the notion of ‘information’ to a comprehensive conceptual definition. In particular, the interface of digital signage attempted to approach the structure of delivery differently by type, because the complex contents projected on the screen can vary the factors of experience depending on the context of the user’s communication. As a result of this, in an environment where the media’s network of relationships works horizontally, information could be largely divided into conceptual information, ‘cognitive information’, and ‘content information’, which is countable and non-countable information. It also analyzed the information service strategy of the ‘Smart Guro Exhibition Center’ according to the direction of communication and the technical implementation method. Based on this, it is introduced that examples of the establishment of information visualization for the five content-oriented exhibition sections and evaluated the results. The communication types of digital signage through the appropriate technology selections could be divided into ‘type of presentation’, ‘type of communication’, and ‘type of use’. It was confirmed that the complex communication steps, which cannot be defined as a type, coexist in the case of information visualization of each implemented content. Digital Signage as a contextual experience media is expected at the center of the user. And that will be able to use information visualization more strategically through the approach reviewed in this case study.

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