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Corporations’ Awareness, Attitudes, and Behavior regarding Recall Systems - An Analysis of Differences Based on Corporation Size and Type -

  • Crisisonomy
  • Abbr : KRCEM
  • 2014, 10(6), pp.49-65
  • Publisher : Crisis and Emergency Management: Theory and Praxis
  • Research Area : Social Science > Public Policy > Public Policy in general

JUN SANG MIN 1 최은실 2

1호서대학교
2한국소비자보호원

Accredited

ABSTRACT

This study examines corporations’ recognition, attitudes, and behavior regarding recall systems, and it analyzes differences based on corporation size and type with the aim of improving the effectiveness of recall systems. A survey was carried out targeting 87 recall managers of corporations, and a discussion meeting was held to collect opinions from the corporations. It was found that conglomerates are more aware of recall systems and do not feel the pressure of mandatory recall expenses more than middle-sized and small-sized firms do. It also showed that the CEOs of conglomerates do not have a more negative approach toward mandatory recall than toward either voluntary recall or recall recommendation, while the dynamics with middle-sized and small-sized firms are different. In terms of recall behavior and recall service infrastructure, the differences calculated with respect to firm size were not significant. Next, the study found that food companies are more aware of recall systems than other types of companies however, they have more negative attitudes toward mandatory recall than toward both voluntary recall and recall recommendation, which is different from other types of companies. In conclusion, corporations should be aggressive about constructing recall service infrastructure and being trained. Also, various corrective measures and different public forms of recall should be developed and applied depending on the extent of food hazard.

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