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@article{ART001918878},
author={Yoo Hyun-jung and Hyesun Hwang},
title={Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants},
journal={Crisisonomy},
issn={2466-1198},
year={2014},
volume={10},
number={9},
pages={49-73}

TY - JOUR
AU - Yoo Hyun-jung
AU - Hyesun Hwang
TI - Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants
JO - Crisisonomy
PY - 2014
VL - 10
IS - 9
PB - Crisis and Emergency Management: Theory and Praxis
SP - 49
EP - 73
SN - 2466-1198
AB - This study aimed to examine consumers’ use pattern of wet wipes for their infants and consumer safety consciousness and safety behavior. The purpose of this study is to provide fundamental research data for making safety policy of chemical household products. The results are as follows. First, when consumers wipe their infants’ sensitive areas of the body, they tended to choose baby wipes which is labeled for sensitive skin of infants. It means consumers have more confidence in baby wipes than wet wipes for general use. Although there is no standard and regulation of wet wipe product types, consumers misinterpret baby wipes for infants as safer baby care products. Second, consumer use pattern including frequency, amount, and use time was higher for younger infants, since there are more needs to use wet wipes for younger infants such as changing diapers. It shows that younger infants are more explored to wet wipes, which may cause harm to their delicate body. Third, most of consumers have heard about health risk when using wet wipes, and they evaluate the regulative activities of the government poorly. Also, there is no significant effect on the amount of use regarding consumers’ perception of health risk for using wet wipes, which means that consumers do not pay attention to using wet wipes. Forth, consumers perceive that there is lack of information about wet wipes. When consumers have more trust in labels of products, they tend to be clustered into the active safety pursuit behavior group. It needs to improve safety information quantitatively as well as qualitatively by achieving reliable product labelling and constructing trust of reliable product label regarding its safety issue.
KW - chemical household product;safety consciousness;safety pursuit behavior;wet wipes
DO -
UR -
ER -

Yoo Hyun-jung and Hyesun Hwang. (2014). Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants. Crisisonomy, 10(9), 49-73.

Yoo Hyun-jung and Hyesun Hwang. 2014, "Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants", Crisisonomy, vol.10, no.9 pp.49-73.

Yoo Hyun-jung, Hyesun Hwang "Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants" Crisisonomy 10.9 pp.49-73 (2014) : 49.

Yoo Hyun-jung, Hyesun Hwang. Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants. 2014; 10(9), 49-73.

Yoo Hyun-jung and Hyesun Hwang. "Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants" Crisisonomy 10, no.9 (2014) : 49-73.

Yoo Hyun-jung; Hyesun Hwang. Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants. Crisisonomy, 10(9), 49-73.

Yoo Hyun-jung; Hyesun Hwang. Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants. Crisisonomy. 2014; 10(9) 49-73.

Yoo Hyun-jung, Hyesun Hwang. Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants. 2014; 10(9), 49-73.

Yoo Hyun-jung and Hyesun Hwang. "Use Pattern and Safety Pursuit Behavior of Consumers Who Using Wet Wipes for Infants" Crisisonomy 10, no.9 (2014) : 49-73.