KJCKorea
Journal Central

TV drama <Assi(아씨)>(1970-71) was towed to the popularization of television in South Korea, It has been recorded in the history of popular culture as well as broadcasting. <Assi> is 'Modern History drama' that repregented approximately 50years in the national history from Japan colonial times until the early 1970s, in the perspective of an ordinary woman. This drama has dramatized a woman's life, kept the family with endurance and sacrifice despite her husband's affair and abuse of Mother-in-law. This created the Korea tradition Women's Representation imitated deserve, 'Assi'. 'Assi' was recommended over the alternative women against the 'free wife(자유부인)' has been blamed since the 1950s. She was revered the best ideal woman, with 'Shin Saimdang (신사임당)‘ has been called out from the history at the same time. The point is that the ideal representation of women and gender ideology was spread public support and went is inventor receives as the television at that time a new medium. This experience through television was the first time in Korea society. Nevertheless the study of the drama was not done because there is no script and the image of <Assi> does not remain. This paper is the first study on the drama <Assi>. Narrative of the drama was impregnated modern signs, such as the discovery of the micro level of individual, free love, romantic love. Modern and premodern was crashed and was being mixed in the narratve. And then heroine 'Shunduct Assi' was going gradually slipped into a premodern. 'Assi' has obtained the identity of its own choices and that such a life by giving value to life. 'Assi', representation of women sacrificing for the family, was also asked for women in Korea society how the principal configuration, in the early 1970s accelerate the modernization. The paradox of modernization, by accepting the pre-modern values until you can be part of the modernization, was being proposed for women at that time. The text of TV drama <Assi> and the social signification process of discourse-related is the practical example of gendering aspects of the modernization process.

TV drama <Assi(아씨)>(1970-71), Traditional representation of woman Korea, Park regime, 1970s, Modernization, Gendering