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A Study on the Cultural Industrialization and Content Change Direction of Pyeongsari, a Novel ‘Toji (Land)’ Background Space

  • Journal of Popular Narrative
  • 2020, 26(2), pp.221-247
  • DOI : 10.18856/jpn.2020.26.2.007
  • Publisher : The Association of Popular Narrative
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : April 18, 2020
  • Accepted : May 13, 2020
  • Published : May 30, 2020

choi, youhee 1

1중앙대학교

Accredited

ABSTRACT

This paper examines the meaning of Pyeongsari, the main stage of the novel ‘Toji (Land)’ and the original experience space engraved in the lives of the characters and suggests the direction of Pyeongsari as a ‘Toji (Land)’ content platform. Pyeongsa-ri, an imaginary space in the novel, starts from the background of the original work and turns into a representative tourist space for Ha Dong-gun. However, it is necessary to provide cultural experience-type contents that visitors can experience in person. In the original work, Pyeongsari is an ideal community and a symbol of the Korean modern history of suffering and pioneering. Therefore, taking advantage of this meaning, it is necessary to prepare a cultural experience space that shows Confucian culture, women’s labor culture, and shamanic culture to draw on visitors’ experiences. In addition, the app should be developed in connection with transformed works that have been the driving force behind the reorganization of Pyeongsari, and education and experience spaces using augmented reality are provided on the web. This interaction between digital and reality makes the meaning of the original or transformed works contemporaneous, while contributing to the visitor’s own experience. In addition, through this, Pyeongsari can evolve into a cultural experience content platform that reflects the meaning of Korean culture and life. This paper is significant in that it suggests the direction of Pyeongsari’s space planning for the ‘geography of meaningful places’. In addition, while showing how the imaginary space of the original literary work has reorganized the space of reality, there are implications for the media content of the literary work and the terrain of the culture and arts industry.

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