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A Study on the change in creator’s consciousness according to the change of genre creation-distribution space in the 1990s

  • Journal of Popular Narrative
  • 2023, 29(2), pp.47-77
  • DOI : 10.18856/jpn.2023.29.2.002
  • Publisher : The Association of Popular Narrative
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : May 13, 2023
  • Accepted : June 12, 2023
  • Published : June 30, 2023

LEE YungHee 1

1한양대학교

Accredited

ABSTRACT

This study aims to analyze through spatial reasoning how the communication spaces of the 90s influenced the identity search of genre creators and further affected the genre conventional styles of Muhyeob-Fantasy. The Korean Muhyeob market, which began by importing and adapting Muhyeob novels from Hong Kong and Taiwan in the 60s, declined in the 80s as it was solely focused on making money in a situation where market order was not properly established. The resurgence of Muhyeob in the Korean market was due to the efforts of “New-Muhyeob” writers, and the ‘Muhyeob’ genre, which was transferred from comic book stores to bookstores, successfully modernized in the spatiotemporal realm of the genre by acquiring an independent meaning in combination with the machismo of the 90s men. The Korean Genre Fantasy that emerged at the same time in the 90s was a kitschy result of a hybrid imitation of fragmented overseas fantasies, not the context of Eastern Fantasy. In the online space where various creative discourses were placed, they replicated the sensibilities of games, comic books, and animations, and focused only on creating their own world in the digital space where there was no foundation. They were suddenly called into the market as authors due to the strides of young and enthusiastic editors, their works were framed as ‘Genre-Munhak’ along with Muhyeob and SF by the other called ‘Sun-Munhak(This is a term referring to modern and contemporary Korean Literature with light genre characteristics)’, and while the Muhyeob, which had been accumulating grammar for over 30 years, formed a primal order so that the figure of Fantasy could be manifested as a sudden ‘modernity’ without experiencing a medieval period, they become past and deconstructed as a result of Fantasy. This study aims to explore the identity of creators in the creation-distribution space of Fantasy and Muhyeob genres, which explosively transformed in line with the arrival of postmodern consumer society through the 80s, and to analyze the impact of changing media spaces on narrative and genre conventions. It is significant in paving the way for Webnovel research taking place in a similar structure.

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