Journal of Popular Narrative 2025 KCI Impact Factor : 1.64
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pISSN : 1738-3188
- https://journal.kci.go.kr/djnar
KJCKorea
Journal Central
A Study on Character Representation of Korean Virtual YouTuber
- Journal of Popular Narrative
- 2025, 31(1), pp.111~142
- DOI : 10.18856/jpn.2025.31.1.003
- Publisher : The Association of Popular Narrative
- Research Area : Interdisciplinary Studies > Interdisciplinary Research
- Received : January 7, 2025
- Accepted : February 18, 2025
- Published : February 28, 2025
1이화여자대학교
Accredited
ABSTRACT
This study analyzes the characteristics of virtual content by focusing on virtual characters and collective narratives, with a case study of the Korean virtual YouTuber group <ISEGYEIDOL>.
Chapter 2 examines virtual YouTuber content as a collective narrative formed through the participation of multiple creators. Content is produced across various platforms, and the narratives developed on each platform construct a fictional play world mediated by virtual characters.
Chapter 3 analyzes the characters of <ISEGYEIDOL> as non-realistic character images and iconic signs that utilize cartoon-like aesthetics. The study finds that <ISEGYEIDOL> exists as a fictional entity that visualizes the characteristics of "female idols" and "female YouTubers." Through this case study, the paper suggests that the representation of virtual characters functions as a fictional sign that reflects the perceptions of the general public.
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