@article{ART003177166},
author={Chung Eunhye},
title={A Study on Character Representation of Korean Virtual YouTuber},
journal={Journal of Popular Narrative},
issn={1738-3188},
year={2025},
volume={31},
number={1},
pages={111-142}
TY - JOUR
AU - Chung Eunhye
TI - A Study on Character Representation of Korean Virtual YouTuber
JO - Journal of Popular Narrative
PY - 2025
VL - 31
IS - 1
PB - The Association of Popular Narrative
SP - 111
EP - 142
SN - 1738-3188
AB - This study analyzes the characteristics of virtual content by focusing on virtual characters and collective narratives, with a case study of the Korean virtual YouTuber group .
Chapter 2 examines virtual YouTuber content as a collective narrative formed through the participation of multiple creators. Content is produced across various platforms, and the narratives developed on each platform construct a fictional play world mediated by virtual characters.
Chapter 3 analyzes the characters of as non-realistic character images and iconic signs that utilize cartoon-like aesthetics. The study finds that exists as a fictional entity that visualizes the characteristics of "female idols" and "female YouTubers." Through this case study, the paper suggests that the representation of virtual characters functions as a fictional sign that reflects the perceptions of the general public.
KW - Virtual Youtuber;Virtual Character;Collective Narrative;Icon Sign;Fiction
DO -
UR -
ER -
Chung Eunhye. (2025). A Study on Character Representation of Korean Virtual YouTuber. Journal of Popular Narrative, 31(1), 111-142.
Chung Eunhye. 2025, "A Study on Character Representation of Korean Virtual YouTuber", Journal of Popular Narrative, vol.31, no.1 pp.111-142.
Chung Eunhye "A Study on Character Representation of Korean Virtual YouTuber" Journal of Popular Narrative 31.1 pp.111-142 (2025) : 111.
Chung Eunhye. A Study on Character Representation of Korean Virtual YouTuber. 2025; 31(1), 111-142.
Chung Eunhye. "A Study on Character Representation of Korean Virtual YouTuber" Journal of Popular Narrative 31, no.1 (2025) : 111-142.
Chung Eunhye. A Study on Character Representation of Korean Virtual YouTuber. Journal of Popular Narrative, 31(1), 111-142.
Chung Eunhye. A Study on Character Representation of Korean Virtual YouTuber. Journal of Popular Narrative. 2025; 31(1) 111-142.
Chung Eunhye. A Study on Character Representation of Korean Virtual YouTuber. 2025; 31(1), 111-142.
Chung Eunhye. "A Study on Character Representation of Korean Virtual YouTuber" Journal of Popular Narrative 31, no.1 (2025) : 111-142.
