KJCKorea
Journal Central

@article{ART002190533},
author={Park, Sieun and Choi, Soojung and Jeong, Se-Hoon},
title={The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message},
journal={Health Communication Research},
issn={2093-2707},
year={2016},
number={15},
pages={125-169},
doi={10.24171/hcr.2016..15.125}

TY - JOUR
AU - Park, Sieun
AU - Choi, Soojung
AU - Jeong, Se-Hoon
TI - The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message
JO - Health Communication Research
PY - 2016
VL - null
IS - 15
PB - Korea Health Communication Association
SP - 125
EP - 169
SN - 2093-2707
AB - This study aims to investigate the effect of fear appeal and efficacy of health campaign message on users’ perceived fear level, perceived efficacy level, message acceptance, and message resistance. In this process, the influence of fear appeal and efficacy is examined based on Extended Parallel Process Model(EPPM). 156 adults were randomly assigned to messages with two different level of fear appeal(high/low) and two different level of efficacy. Results showed that the main effect of fear appeal in campaign message on perceived severity was found. Interaction between fear appeal level and efficacy level on response efficacy was also found. In addition, interaction between efficacy level and depression experience on message attitude was found. Similarly, interaction between efficacy level and counseling experience on message attitude was also found. The results have important implications for health communication and PR research by suggesting importance of tailoring based on audience features.
KW - Mental health;Psychological counseling campaign;Fear appeal;Efficacy;EPPM(Extended Parallel Process Model)
DO - 10.24171/hcr.2016..15.125
ER -

Park, Sieun, Choi, Soojung and Jeong, Se-Hoon. (2016). The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message. Health Communication Research, 15, 125-169.

Park, Sieun, Choi, Soojung and Jeong, Se-Hoon. 2016, "The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message", Health Communication Research, no.15, pp.125-169. Available from: doi:10.24171/hcr.2016..15.125

Park, Sieun, Choi, Soojung, Jeong, Se-Hoon "The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message" Health Communication Research 15 pp.125-169 (2016) : 125.

Park, Sieun, Choi, Soojung, Jeong, Se-Hoon. The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message. 2016; 15 : 125-169. Available from: doi:10.24171/hcr.2016..15.125

Park, Sieun, Choi, Soojung and Jeong, Se-Hoon. "The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message" Health Communication Research no.15(2016) : 125-169.doi: 10.24171/hcr.2016..15.125

Park, Sieun; Choi, Soojung; Jeong, Se-Hoon. The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message. Health Communication Research, 15, 125-169. doi: 10.24171/hcr.2016..15.125

Park, Sieun; Choi, Soojung; Jeong, Se-Hoon. The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message. Health Communication Research. 2016; 15 125-169. doi: 10.24171/hcr.2016..15.125

Park, Sieun, Choi, Soojung, Jeong, Se-Hoon. The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message. 2016; 15 : 125-169. Available from: doi:10.24171/hcr.2016..15.125

Park, Sieun, Choi, Soojung and Jeong, Se-Hoon. "The Effect of Fear Appeal and Efficacy, Involvement on Mental Health related Campaign Message" Health Communication Research no.15(2016) : 125-169.doi: 10.24171/hcr.2016..15.125