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The Effects of Warning Message on Tobacco Packaging: Focused on Color Factors and Personal Characteristics

Kim Woon Han 1 Jeong Won Shim 2 Kim Hyun Jeong 3

1선문대학교
2CCR연구소
3서원대학교

Candidate

ABSTRACT

Experiments are conducted toward 199 subjects with three different warning pictorial images to explore the relations between perception of color image and negative emotional response as warning effects. The results are as follows. First, three color images show significant differences in negative emotional responses. The red is higher in negative response marks than the green. Second, perception of three different color images shows significant impacts on negative emotional responses when attached on the tobacco packaging. Third, personal insensitivity yields negative impacts on the relations between the perception of color and negative emotional responses towards graphic pictorial warnings.

Citation status

* References for papers published after 2022 are currently being built.