@article{ART002430846},
author={Choi Myung Il},
title={How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis},
journal={Health Communication Research},
issn={2093-2707},
year={2018},
volume={17},
number={2},
pages={1-31},
doi={10.24172/hcr.2018.17.2.1}
TY - JOUR
AU - Choi Myung Il
TI - How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis
JO - Health Communication Research
PY - 2018
VL - 17
IS - 2
PB - Korea Health Communication Association
SP - 1
EP - 31
SN - 2093-2707
AB - In this study, a semantic network analysis was conducted to analyze direct, fundamental ideas about AIDS. We analyzed ‘National Survey on HIV/AIDSKnowledge, Attitudes, Beliefs, and Behaviors in the General Population, 2017’ released by the KCDC(Korea Centers for Disease Control and Prevention). In awareness of AIDS, key words such as sexual life, infection,fear, death, sexually transmitted disease and incurable diseases are playing an important role. According to the result of Subgroup analysis, AIDSawareness can be divided into ‘AIDS infection caused by blood’, ‘A negative thinking of abnormal sex’, ‘Fear of death from AIDS’, ‘Backwardness ofAIDS’. Finally, the link between the key words of AIDS is no significant difference depending on the level of knowledge about AIDS. Based on theseresults, implications for the planning of AIDS prevention campaign and message strategy were discussed.
KW - AIDS;Public Campaign;Semantic Network Analysis;Subgroup analysis;Knowledge of AIDS
DO - 10.24172/hcr.2018.17.2.1
ER -
Choi Myung Il. (2018). How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis. Health Communication Research, 17(2), 1-31.
Choi Myung Il. 2018, "How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis", Health Communication Research, vol.17, no.2 pp.1-31. Available from: doi:10.24172/hcr.2018.17.2.1
Choi Myung Il "How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis" Health Communication Research 17.2 pp.1-31 (2018) : 1.
Choi Myung Il. How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis. 2018; 17(2), 1-31. Available from: doi:10.24172/hcr.2018.17.2.1
Choi Myung Il. "How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis" Health Communication Research 17, no.2 (2018) : 1-31.doi: 10.24172/hcr.2018.17.2.1
Choi Myung Il. How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis. Health Communication Research, 17(2), 1-31. doi: 10.24172/hcr.2018.17.2.1
Choi Myung Il. How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis. Health Communication Research. 2018; 17(2) 1-31. doi: 10.24172/hcr.2018.17.2.1
Choi Myung Il. How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis. 2018; 17(2), 1-31. Available from: doi:10.24172/hcr.2018.17.2.1
Choi Myung Il. "How do people perceive AIDS ?: Focusing on Public Campaign Implications through Semantic Network Analysis" Health Communication Research 17, no.2 (2018) : 1-31.doi: 10.24172/hcr.2018.17.2.1