2018, Vol.17, No.2

Health Communication Research 2023 KCI Impact Factor : 0.75

pISSN : 2093-2707 / eISSN : 2671-5856
https://journal.kci.go.kr/hcr

In this study, a semantic network analysis was conducted to analyze direct, fundamental ideas about AIDS. We analyzed ‘National Survey on HIV/AIDSKnowledge, Attitudes, Beliefs, and Behaviors in the General Population, 2017’ released by the KCDC(Korea Centers for Disease Control and Prevention). In awareness of AIDS, key words such as sexual life, infection,fear, death, sexually transmitted disease and incurable diseases are playing an important role. According to the result of Subgroup analysis, AIDSawareness can be divided into ‘AIDS infection caused by blood’, ‘A negative thinking of abnormal sex’, ‘Fear of death from AIDS’, ‘Backwardness ofAIDS’. Finally, the link between the key words of AIDS is no significant difference depending on the level of knowledge about AIDS. Based on theseresults, implications for the planning of AIDS prevention campaign and message strategy were discussed.

Despite the popularity of gamified geosocial fitness applications, there are only a few empirical studies examining their effectiveness in promoting physical activity. This study proposes co-presence, which combines spatial andsocial attributes of presence experience, as a theoretical construct that captures the essence of user engagement with the gamified geosocial mobile fitness applications. Co-presence in this study is defined as a sense of being with competitors (i.e., co-presence with competitors) and/or cooperators (i.e., co-presence with cooperators) in a physically and/or electronically sharedspace. The current study discusses and examines (1) potential determinants of co-presence and (2) how the two types of co-presence are related to perceived social support, exercise self-efficacy, and exercise adherence. Analyses of data collected through an online survey among gamified geosocial fitness application users showed that a perceived geographical proximity to other social entities with whom users interact through mobilehealth applications is positively related to both types of co-presence. The results also demonstrated that co-presence with competitors is positively related to exercise self-efficacy and exercise adherence; whereas co-presencewith cooperators is only positively related to perceived social support. Implications and direction for future studies are discussed.

The purpose of this study is to examine how three types of corporate associations—innovation, trustworthiness, and social responsibility—influencethe efficacy, safety and price perceptions of medicinal products and intentions to use. 202 women living in Chung-buk area were randomly assigned toreceive one of the company information on innovation, trustworthiness or social responsibility association and responded to the information. The resultsshowed: First, the efficacy of medicinal products from companies with innovation associations was perceived the best. Second, the safety of the products from trustworthiness associations was the perceived the best. Third, products from companies with innovation associations were perceived themost expensive. Last, products from companies with innovation associations were most likely to be used. This study can help pharmaceutical companiesdevelop corporate communication strategies.