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@article{ART002430848},
author={Hyegyu Lee},
title={The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use},
journal={Health Communication Research},
issn={2093-2707},
year={2018},
volume={17},
number={2},
pages={69-96},
doi={10.24172/hcr.2018.17.2.69}

TY - JOUR
AU - Hyegyu Lee
TI - The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use
JO - Health Communication Research
PY - 2018
VL - 17
IS - 2
PB - Korea Health Communication Association
SP - 69
EP - 96
SN - 2093-2707
AB - The purpose of this study is to examine how three types of corporate associations—innovation, trustworthiness, and social responsibility—influencethe efficacy, safety and price perceptions of medicinal products and intentions to use. 202 women living in Chung-buk area were randomly assigned toreceive one of the company information on innovation, trustworthiness or social responsibility association and responded to the information. The resultsshowed: First, the efficacy of medicinal products from companies with innovation associations was perceived the best. Second, the safety of the products from trustworthiness associations was the perceived the best. Third, products from companies with innovation associations were perceived themost expensive. Last, products from companies with innovation associations were most likely to be used. This study can help pharmaceutical companiesdevelop corporate communication strategies.
KW - corporate associations;social responsibility;trustworthiness;innovation;medicinal product
DO - 10.24172/hcr.2018.17.2.69
ER -

Hyegyu Lee. (2018). The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use. Health Communication Research, 17(2), 69-96.

Hyegyu Lee. 2018, "The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use", Health Communication Research, vol.17, no.2 pp.69-96. Available from: doi:10.24172/hcr.2018.17.2.69

Hyegyu Lee "The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use" Health Communication Research 17.2 pp.69-96 (2018) : 69.

Hyegyu Lee. The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use. 2018; 17(2), 69-96. Available from: doi:10.24172/hcr.2018.17.2.69

Hyegyu Lee. "The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use" Health Communication Research 17, no.2 (2018) : 69-96.doi: 10.24172/hcr.2018.17.2.69

Hyegyu Lee. The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use. Health Communication Research, 17(2), 69-96. doi: 10.24172/hcr.2018.17.2.69

Hyegyu Lee. The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use. Health Communication Research. 2018; 17(2) 69-96. doi: 10.24172/hcr.2018.17.2.69

Hyegyu Lee. The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use. 2018; 17(2), 69-96. Available from: doi:10.24172/hcr.2018.17.2.69

Hyegyu Lee. "The Influence of Pharmaceutical Corporate Associations on the Perceived Efficacy, Safety, Price of Medicinal Products, and Intentions to Use" Health Communication Research 17, no.2 (2018) : 69-96.doi: 10.24172/hcr.2018.17.2.69