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@article{ART003197609},
author={Miran Pyun},
title={The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use},
journal={Health Communication Research},
issn={2093-2707},
year={2025},
volume={24},
number={1},
pages={35-59},
doi={10.24172/hcr.2025.24.1.35}

TY - JOUR
AU - Miran Pyun
TI - The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use
JO - Health Communication Research
PY - 2025
VL - 24
IS - 1
PB - Korea Health Communication Association
SP - 35
EP - 59
SN - 2093-2707
AB - This study examines how health information seeking through platform media influences health-promoting behavior among older adults. Specifically, it investigates whether this relationship is mediated by e-health literacy and whether active use of platform media plays a moderating role. To achieve this, platform media were categorized into four types: video streaming services, instant messengers, social media, and search engines. A survey was conducted among South Korean adults aged 65 and older to collect data. The findings are as follows. The effect of health information seeking on health-promoting behavior was significant only in video streaming services. The impact of e-health literacy on health-promoting behavior was significant only for search engines. Health information seeking through platform media significantly influenced e-health literacy in video streaming services, instant messengers, and search engines. Furthermore, the indirect effect of health information seeking on health-promoting behavior, mediated by e-health literacy, was also significant for these three platform types. However, active use of platform media was found to have a moderating effect only in video streaming services. By examining health information-seeking behavior among older adults in greater detail, this study provides insights into effective health communication strategies in the context of an aging society.
KW - platform media;health information seeking;e-health literacy;health-promoting behavior;older adults
DO - 10.24172/hcr.2025.24.1.35
ER -

Miran Pyun. (2025). The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use. Health Communication Research, 24(1), 35-59.

Miran Pyun. 2025, "The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use", Health Communication Research, vol.24, no.1 pp.35-59. Available from: doi:10.24172/hcr.2025.24.1.35

Miran Pyun "The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use" Health Communication Research 24.1 pp.35-59 (2025) : 35.

Miran Pyun. The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use. 2025; 24(1), 35-59. Available from: doi:10.24172/hcr.2025.24.1.35

Miran Pyun. "The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use" Health Communication Research 24, no.1 (2025) : 35-59.doi: 10.24172/hcr.2025.24.1.35

Miran Pyun. The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use. Health Communication Research, 24(1), 35-59. doi: 10.24172/hcr.2025.24.1.35

Miran Pyun. The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use. Health Communication Research. 2025; 24(1) 35-59. doi: 10.24172/hcr.2025.24.1.35

Miran Pyun. The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use. 2025; 24(1), 35-59. Available from: doi:10.24172/hcr.2025.24.1.35

Miran Pyun. "The Relationship Between Health Information Seeking and Health-Promoting Behavior Across Different Types of Platform Media Among Older Adults: Focusing on e-Health Literacy and Active Use" Health Communication Research 24, no.1 (2025) : 35-59.doi: 10.24172/hcr.2025.24.1.35