본문 바로가기
  • Home

Healthcare Application Design for Older Adults: The Effects of Demonstration and Split Person

  • Health Communication Research
  • 2025, 24(3), pp.1~38
  • DOI : 10.24172/hcr.2025.24.3.1
  • Publisher : Korea Health Communication Association
  • Research Area : Social Science > Journalism and Broadcasting > Communication
  • Received : September 25, 2025
  • Accepted : December 15, 2025
  • Published : December 31, 2025

Jeongwoo Lee 1 Doha Kim 2 S. Shyam Sundar 3 Jinyoung Han 1 Hayeon Song 1

1성균관대학교
2성균관대학교 박사후연구원
3Pennsylvania State University

Accredited

ABSTRACT

This study aims to examine how norms operate in organ donation behaviors. To this end, it analyzes normative factors influencing intentions related to three key behaviors: organ donation registration, communication with family members, and posthumous organ donation. First, the relationship between norms shaped by parental beliefs and the subjective norms proposed by the theory of planned behavior was examined. The results revealed significant correlations between the two types of norms across all behavioral domains, suggesting that parental norms function as part of broader subjective norms. In addition, parental norms did not show a significant direct effect on organ donation intentions overall; however, significant interaction effects with theory of planned behavior variables were found for intentions to communicate with family members. Furthermore, to clarify the distinct influence of different normative dimensions, the direct and indirect effects of five types of norms on organ donation intentions were analyzed. The findings indicated that personal injunctive norms significantly influenced intentions toward posthumous organ donation, while personal descriptive norms had a significant effect on intentions to communicate with family members. Based on these findings, theoretical and practical implications are discussed.

Citation status

* References for papers published after 2024 are currently being built.