@article{ART003282866},
author={Kayoung Kim and Doshik Yun and Hee Sun Park},
title={Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea},
journal={Health Communication Research},
issn={2093-2707},
year={2025},
volume={24},
number={3},
pages={39-81},
doi={10.24172/hcr.2025.24.3.39}
TY - JOUR
AU - Kayoung Kim
AU - Doshik Yun
AU - Hee Sun Park
TI - Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea
JO - Health Communication Research
PY - 2025
VL - 24
IS - 3
PB - Korea Health Communication Association
SP - 39
EP - 81
SN - 2093-2707
AB - This study aims to examine how norms operate in organ donation behaviors. To this end, it analyzes normative factors influencing intentions related to three key behaviors: organ donation registration, communication with family members, and posthumous organ donation. First, the relationship between norms shaped by parental beliefs and the subjective norms proposed by the theory of planned behavior was examined. The results revealed significant correlations between the two types of norms across all behavioral domains, suggesting that parental norms function as part of broader subjective norms. In addition, parental norms did not show a significant direct effect on organ donation intentions overall; however, significant interaction effects with theory of planned behavior variables were found for intentions to communicate with family members. Furthermore, to clarify the distinct influence of different normative dimensions, the direct and indirect effects of five types of norms on organ donation intentions were analyzed. The findings indicated that personal injunctive norms significantly influenced intentions toward posthumous organ donation, while personal descriptive norms had a significant effect on intentions to communicate with family members. Based on these findings, theoretical and practical implications are discussed.
KW - Organ donation;theory of planned behavior (TPB);subjective norms;injunctive norms;descriptive norms
DO - 10.24172/hcr.2025.24.3.39
ER -
Kayoung Kim, Doshik Yun and Hee Sun Park. (2025). Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea. Health Communication Research, 24(3), 39-81.
Kayoung Kim, Doshik Yun and Hee Sun Park. 2025, "Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea", Health Communication Research, vol.24, no.3 pp.39-81. Available from: doi:10.24172/hcr.2025.24.3.39
Kayoung Kim, Doshik Yun, Hee Sun Park "Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea" Health Communication Research 24.3 pp.39-81 (2025) : 39.
Kayoung Kim, Doshik Yun, Hee Sun Park. Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea. 2025; 24(3), 39-81. Available from: doi:10.24172/hcr.2025.24.3.39
Kayoung Kim, Doshik Yun and Hee Sun Park. "Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea" Health Communication Research 24, no.3 (2025) : 39-81.doi: 10.24172/hcr.2025.24.3.39
Kayoung Kim; Doshik Yun; Hee Sun Park. Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea. Health Communication Research, 24(3), 39-81. doi: 10.24172/hcr.2025.24.3.39
Kayoung Kim; Doshik Yun; Hee Sun Park. Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea. Health Communication Research. 2025; 24(3) 39-81. doi: 10.24172/hcr.2025.24.3.39
Kayoung Kim, Doshik Yun, Hee Sun Park. Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea. 2025; 24(3), 39-81. Available from: doi:10.24172/hcr.2025.24.3.39
Kayoung Kim, Doshik Yun and Hee Sun Park. "Do Parental Beliefs Constitute Individual Norms?: An Analysis of the Influence of Norms on Koreans‘ Intention toward Organ Donation in Korea" Health Communication Research 24, no.3 (2025) : 39-81.doi: 10.24172/hcr.2025.24.3.39
