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Immigrants’ Cultural Capital and Consumer Acculturation: A Study of Immigrants from North Africa in Korea

  • 인문논총
  • 2022, 59(), pp.269-301
  • DOI : 10.33638/JHS.59.11
  • Publisher : Institute for Human studies, Kyungnam University
  • Research Area : Humanities > Other Humanities
  • Received : August 24, 2022
  • Accepted : October 11, 2022
  • Published : October 31, 2022

ELFATHI ZINEB 1 DJEDOUAN AMINA 1 Joo-Hyoung Ji 2 Seungwoo Chun 1

1동국대학교
2경남대학교

Accredited

ABSTRACT

This study presents as a research problem how cultural capital of migrants affects their consumer culture transformation. To solve this research problem, we conducted in-depth interviews from January to March 2021 for 15 people who had moved from Morocco and Algeria to Korea for academic, business, and labor purposes. Based on the interviewers’ profiles and interview contents, we classified them into a high cultural capital group (9 people) and a low cultural capital group (6 people), and then analyzed the contents to find out what differences exist between these two groups in relation to establishing consumer identity through consumption in Korea. As a result, it was found that migrants with high cultural capital pursued hybrid identity mixed with Korean, original, and global identity through various consumption activities in Korea, and performed consumer identities by choosing appropriate consumption activities that are suitable for the situation. On the other hand, it was found that low cultural capital migrants could not attempt various identities through consumption due to a lack of knowledge of Korean language and culture, and this study named their identities as mono-identity that can be contrasted with hybrid identities. In addition, whereas high cultural capital migrants actively pursued global identity in Korea, low cultural capital migrants are not only maintaining but rather strengthening their home country's national identity through consumption. These results well reflect that, as Üststüner and Holt (2007) revealed, socioeconomic conditions play an important role in the formation of immigrant identity, but also show the possibility that economic and cultural capital roles may differ in this process.

Citation status

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