This study empirically identified the major factors associated with the Quality of Living Conditions and the Education Quality, to the satisfaction of Chinese college students in Korea. 500 of questionnaires were given to Chinese college students, 233 completed questionnaires were collected, and data from 209 questionnaires were used. In addition, a proposed second-order model was estimated using structural equation modeling via Amos 17.0. The findings are as follows.
First, Quality of Living Conditions consisted of 4 sub-factors: Korean language skills, interpersonal relationships, communication skills, and stabilization of living. Second, Education Quality also consisted of 4 sub-factors, including administrative services, professor, facilities, and welfare. Third, Quality of Living Conditions exerted a positive effect on Chinese students’ satisfaction. Fourth, Education Quality has a positive effect on Chinese students’ satisfaction. Fifth, Chinese studentss’ satisfaction exerted a direct positive effect on word-of-mouth intention.
This paper’s main contribution is to present a general view of Quality of Living Conditions, the Education Quality and their performance through the integrated model.