@article{ART001693657},
author={Mao dongzhi and Sangho Seo},
title={A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City},
journal={Studies in Humanities and Social Sciences},
issn={1598-4230},
year={2012},
number={36},
pages={95-118},
doi={10.17939/hushss.2012..36.004}
TY - JOUR
AU - Mao dongzhi
AU - Sangho Seo
TI - A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City
JO - Studies in Humanities and Social Sciences
PY - 2012
VL - null
IS - 36
PB - Institute of Humanities and Social Sciences
SP - 95
EP - 118
SN - 1598-4230
AB - This study analyzes the motivation and satisfaction on media usages of the elderly in China through a survey of 250 people, aged above 65, in Changchun City.
Factor analysis and multiple regression analysis are performed in order to find the factors which influence the motivations and satisfaction of television and newspaper usages.
According to the results, there are three factors influencing the motivations of media usage, despite the minor difference between the television and newspaper. There are two common factors between the two media: entertaining needs and psychological needs.
One different factor between the two media is the information need in newspaper usage and the interpersonal communication need in television usage.
KW - the elderly;media;motivation;satisfaction;China
DO - 10.17939/hushss.2012..36.004
ER -
Mao dongzhi and Sangho Seo. (2012). A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City. Studies in Humanities and Social Sciences, 36, 95-118.
Mao dongzhi and Sangho Seo. 2012, "A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City", Studies in Humanities and Social Sciences, no.36, pp.95-118. Available from: doi:10.17939/hushss.2012..36.004
Mao dongzhi, Sangho Seo "A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City" Studies in Humanities and Social Sciences 36 pp.95-118 (2012) : 95.
Mao dongzhi, Sangho Seo. A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City. 2012; 36 : 95-118. Available from: doi:10.17939/hushss.2012..36.004
Mao dongzhi and Sangho Seo. "A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City" Studies in Humanities and Social Sciences no.36(2012) : 95-118.doi: 10.17939/hushss.2012..36.004
Mao dongzhi; Sangho Seo. A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City. Studies in Humanities and Social Sciences, 36, 95-118. doi: 10.17939/hushss.2012..36.004
Mao dongzhi; Sangho Seo. A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City. Studies in Humanities and Social Sciences. 2012; 36 95-118. doi: 10.17939/hushss.2012..36.004
Mao dongzhi, Sangho Seo. A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City. 2012; 36 : 95-118. Available from: doi:10.17939/hushss.2012..36.004
Mao dongzhi and Sangho Seo. "A Study on Media Uses and Gratifications of the Elderly in China: Focused on the Usage of Television and Newspaper by the Elderly in Changchun City" Studies in Humanities and Social Sciences no.36(2012) : 95-118.doi: 10.17939/hushss.2012..36.004
