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@article{ART002254713},
author={Kim, Hak-Ryang},
title={Korean Voters’ Reaction to an Election Campaign Using Big Data},
journal={Studies in Humanities and Social Sciences},
issn={1598-4230},
year={2017},
number={56},
pages={59-77},
doi={10.17939/hushss.2017..56.003}

TY - JOUR
AU - Kim, Hak-Ryang
TI - Korean Voters’ Reaction to an Election Campaign Using Big Data
JO - Studies in Humanities and Social Sciences
PY - 2017
VL - null
IS - 56
PB - Institute of Humanities and Social Sciences
SP - 59
EP - 77
SN - 1598-4230
AB - This study analyzes how Korean voters think about candidates use their information or opinions they left on SNS. For this study, a telephone survey of Korean adults was conducted in 2015. For this study, the total sample of the survey is 1,000 which was proportionally extracted by gender, age, and region. The statistical analysis methods for hypothesis verification in this study are the logistic regression analysis and the cross-tabulations. The results show that 56.5% of Korean voters do not agree that candidates use their information or opinions they left on SNS. It means that election campaign based on the big data may not possible yet. In the analysis of age group, only the people in their 20s and 30s turn out to have a significant relationship with candidates' using their information on SNS. Since people in their 30s have a higher rate of the practical user of SNS than those in their 20s, they agree candidates' use their information or opinions they left on SNS more than 20s. In the analysis of residence both urban and rural residents turn out to have a significant relationship with candidates' using their information on SNS. Since rural residents have a higher rate of the practical user of SNS than urban residents, they agree candidates' use their information or opinions they left on SNS more than urban residents. In the analysis of political orientation, sex and education, they all turn out to have no significant relationship with candidates' using their information on SNS.
KW - Election Campaign;Big Data;Political Orientation;Age;Sex;Residential Area;Education
DO - 10.17939/hushss.2017..56.003
ER -

Kim, Hak-Ryang. (2017). Korean Voters’ Reaction to an Election Campaign Using Big Data. Studies in Humanities and Social Sciences, 56, 59-77.

Kim, Hak-Ryang. 2017, "Korean Voters’ Reaction to an Election Campaign Using Big Data", Studies in Humanities and Social Sciences, no.56, pp.59-77. Available from: doi:10.17939/hushss.2017..56.003

Kim, Hak-Ryang "Korean Voters’ Reaction to an Election Campaign Using Big Data" Studies in Humanities and Social Sciences 56 pp.59-77 (2017) : 59.

Kim, Hak-Ryang. Korean Voters’ Reaction to an Election Campaign Using Big Data. 2017; 56 : 59-77. Available from: doi:10.17939/hushss.2017..56.003

Kim, Hak-Ryang. "Korean Voters’ Reaction to an Election Campaign Using Big Data" Studies in Humanities and Social Sciences no.56(2017) : 59-77.doi: 10.17939/hushss.2017..56.003

Kim, Hak-Ryang. Korean Voters’ Reaction to an Election Campaign Using Big Data. Studies in Humanities and Social Sciences, 56, 59-77. doi: 10.17939/hushss.2017..56.003

Kim, Hak-Ryang. Korean Voters’ Reaction to an Election Campaign Using Big Data. Studies in Humanities and Social Sciences. 2017; 56 59-77. doi: 10.17939/hushss.2017..56.003

Kim, Hak-Ryang. Korean Voters’ Reaction to an Election Campaign Using Big Data. 2017; 56 : 59-77. Available from: doi:10.17939/hushss.2017..56.003

Kim, Hak-Ryang. "Korean Voters’ Reaction to an Election Campaign Using Big Data" Studies in Humanities and Social Sciences no.56(2017) : 59-77.doi: 10.17939/hushss.2017..56.003