@article{ART002522351},
author={Choi, Tae Wol and Suh， Kee Won},
title={A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home},
journal={Industry Promotion Research},
issn={2466-1139},
year={2016},
volume={1},
number={1},
pages={123-128}
TY - JOUR
AU - Choi, Tae Wol
AU - Suh， Kee Won
TI - A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home
JO - Industry Promotion Research
PY - 2016
VL - 1
IS - 1
PB - Industrial Promotion Institute
SP - 123
EP - 128
SN - 2466-1139
AB - This study verified the effect of water saving awareness on purchasing intention of water saving product at home. The study results showed that the necessity awareness of water saving at home(p<.001) and satisfaction of the water saving effect on water saving product(p<.01) significantly affected the purchasing intention of water saving product. Also, this study found purchasing intention of water saving product’s between-group differences depended on occupation, awareness of the need of water saving at home, the most exertive part for saving water at home, the most effective water saving product and the weakness of water saving product. This study provided practical implication for promoting positive consumer behavior of using water saving product.
KW - Water Saving;Water Saving Product;Water Saving Effect;Purchasing Intention;Energy Saving
DO -
UR -
ER -
Choi, Tae Wol and Suh， Kee Won. (2016). A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home. Industry Promotion Research, 1(1), 123-128.
Choi, Tae Wol and Suh， Kee Won. 2016, "A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home", Industry Promotion Research, vol.1, no.1 pp.123-128.
Choi, Tae Wol, Suh， Kee Won "A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home" Industry Promotion Research 1.1 pp.123-128 (2016) : 123.
Choi, Tae Wol, Suh， Kee Won. A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home. 2016; 1(1), 123-128.
Choi, Tae Wol and Suh， Kee Won. "A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home" Industry Promotion Research 1, no.1 (2016) : 123-128.
Choi, Tae Wol; Suh， Kee Won. A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home. Industry Promotion Research, 1(1), 123-128.
Choi, Tae Wol; Suh， Kee Won. A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home. Industry Promotion Research. 2016; 1(1) 123-128.
Choi, Tae Wol, Suh， Kee Won. A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home. 2016; 1(1), 123-128.
Choi, Tae Wol and Suh， Kee Won. "A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home" Industry Promotion Research 1, no.1 (2016) : 123-128.
