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A Study on the Effect of Water Saving Awareness on Purchasing Intention of Water Saving Product at Home

  • Industry Promotion Research
  • Abbr : IPR
  • 2016, 1(1), pp.123-128
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : January 15, 2016
  • Accepted : January 22, 2016
  • Published : January 31, 2016

Choi, Tae Wol 1 Suh, Kee Won 2

1(주)물사랑
2대림대학교

ABSTRACT

This study verified the effect of water saving awareness on purchasing intention of water saving product at home. The study results showed that the necessity awareness of water saving at home(p<.001) and satisfaction of the water saving effect on water saving product(p<.01) significantly affected the purchasing intention of water saving product. Also, this study found purchasing intention of water saving product’s between-group differences depended on occupation, awareness of the need of water saving at home, the most exertive part for saving water at home, the most effective water saving product and the weakness of water saving product. This study provided practical implication for promoting positive consumer behavior of using water saving product.

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