KJCKorea
Journal Central

This study verified the influence of corporate ESG activities and digital transformation on consumers' intention to recommend, using corporate image, corporate trust, and brand attitude as mediating factors. The survey subjects were domestic consumers who were aware of corporate ESG activities and digital transformation. A total of 300 questionnaires were conducted for 7 days from September 7 to September 13, 2023, and the collected data were analyzed using Smart PLS 4.0. The results of the analysis showed that, first, ESG activities had a significant effect on corporate image, and digital transformation had a significant effect on corporate trust and brand attitude. Second, corporate image according to corporate ESG activities had a significant effect on recommendation intention, and corporate trust and brand attitude according to digital transformation also had a significant effect on recommendation intention. ESG activities, corporate trust according to digital transformation, and brand attitude were confirmed to have a mediating effect on customer recommendation intention. The results of this study confirmed that corporate ESG activities and digital transformation can play a major role in customers' selection of companies and brands. This provides implications that confirm that a company's ESG activities and stable digital transformation in the future will be very important factors in customer loyalty.

This study was conducted to examine the mediating effect of organizational communication on the relationship between job stress and organizational effectiveness among office workers. The participants were 260 office workers residing in the Seoul, Gyeonggi, and Gyeongsang regions. Data were analyzed using SPSS PC+ Win. Ver. 25 and SPSS PROCESS macro 4.2 through descriptive statistics, reliability analysis, t-tests, ANOVA, correlation analysis, and mediation effect analysis. The findings of the study are as follows: First, job stress did not show differences based on general characteristics. Second, job stress exhibited a negative correlation with organizational communication and organizational effectiveness, whereas organizational communication showed a positive correlation with organizational effectiveness. Third, regression analysis revealed that organizational communication demonstrated a mediating effect between job stress and organizational effectiveness, particularly in terms of job satisfaction and organizational commitment. Based on these findings, future research directions were suggested, and policy implications were proposed.

The study aims to explore how digital transformation, smart factory, and government support affect business performance through innovation performance, while also examining the moderating role of market competition between innovation and business performance. Additionally, it investigates potential differences in causal relationships between SMEs and large enterprises. Utilizing original data from the “Korean Innovation Survey (KIS) 2022,” the analysis employed structural equation modeling (SEM). Findings indicate that digital transformation, smart factory, and government support positively influence innovation performance, which mediates the relationship with business performance. Contrary to expectations, market competition showed a negative moderating effect. The research also revealed significant statistical differences between SMEs and large enterprises, aiming to provide insights for managers and policymakers in the manufacturing sector.