Soo-Ho Choi
| 2026, 11(4)
| pp.37~45
| number of Cited : 0
This study aims to examine the current status and directional patterns of overseas direct sales through online shopping malls by region and product category. Quarterly data on overseas direct online sales were obtained from Statistics Korea for the period from the first quarter of 2014 to the second quarter of 2026, covering a total of 50 quarters. Eight major regions were selected: China, Japan, ASEAN, the Middle East, the United States, the European Union and the United Kingdom, Oceania, and Latin America. Descriptive statistics showed notable differences in average sales across regions. Correlation analysis indicated that China had the strongest relationship with total overseas direct sales, followed by ASEAN, the United States, the EU and the UK, Japan, Oceania, the Middle East, and Latin America. Regression analysis using total sales as the dependent variable showed statistically significant relationships with China, ASEAN, and Japan, with an adjusted R-squared of 0.960 and a Durbin-Watson statistic of 1.017. Scatter plot analysis further revealed a strong directional relationship between total sales and China, while the relationships with most other regions were relatively weak or unclear.