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The Impact of Social Intelligence and Digital Leadership on Creative Behavior: Multiple Mediating Effects of Knowledge Sharing Behavior and Work Pride

  • Industry Promotion Research
  • Abbr : IPR
  • 2025, 10(3), pp.1~16
  • DOI : 10.21186/IPR.2025.10.3.001
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : July 18, 2025
  • Accepted : July 25, 2025
  • Published : July 31, 2025

Sung-Su Shin 1 Young Wook Seo 1

1대전대학교

Accredited

ABSTRACT

This study examined the effects of social intelligence and digital leadership on creative behavior and the mediating effects of knowledge sharing behavior and worker pride. The research model was tested using data collected from June 18, 2025 to June 26, 2025 through a survey of 400 general workers in various industries in Korea, and PLS-SEM was used. The main findings of the study are as follows First, social awareness and social information processing skills of social intelligence significantly influenced knowledge sharing behavior, while social skills were not significant, and digital leadership and worker pride significantly influenced knowledge sharing behavior and creative behavior. Second, social awareness and social information processing skills significantly mediated knowledge sharing behavior and digital leadership significantly mediated creative behavior through knowledge sharing behavior and worker pride, but the mediation effect of social skills was rejected. Third, the sequential mediation effect of digital leadership from worker pride to knowledge sharing behavior was found to be statistically significant. These findings suggest that digital leadership can have a significant impact on employees' creative behaviors by promoting knowledge sharing and psychological change in the digital environment, and provide strategic implications for Korean companies on how to foster a knowledge sharing culture and promote creative behaviors through enhancing worker pride.

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